Gamification Marketing for Travel Brands
From promoting dreamy destinations to seasonal offers and getaway packages, gamification is your ticket to higher engagement and stronger customer loyalty.
100+
interactive
formats & concepts
Easy integrations
to your MarTech
Build your
campaign
in minutes
Start the journey before the trip
Make your brand part of the journey — before, during, and after the booking.
With Scratcher, you can captivate your audience through playful, interactive experiences that leave a lasting impression and spark action.
Offer interactive experiences like destination quizzes, spin-to-win games, or travel challenges. For instance, Apollo Rejser’s “Spin the Wheel” campaign engaged over 11,000 participants and achieved a 76% newsletter opt-in rate, demonstrating the power of interactive experiences to capture attention and drive engagement.
Providing travelers with reasons to return, such as exclusive games, rewards, or personalized content. Every return interaction becomes a chance to deepen your relationship.
Run seasonal games like a “Winter Sun Getaway” or “Summer Escape Countdown” to keep travelers engaged even during off-peak periods — nurturing intent before they even start planning.
Inspire action from the first interaction.
Transform casual browsers into travelers.
Passive scrolling doesn’t build loyalty. Real engagement comes from interaction. Make every touchpoint fun, rewarding, and worth sharing. Through gamified experiences, you can effectively capture and nurture leads, guiding them toward booking decisions.
Embed lead forms directly into the gameplay, turning data collection into a natural, enjoyable part of the experience — not an interruption.
Collect leads from users who’ve actively engaged with your brand. These are not just names on a list — they’re future travelers already dreaming of their next trip.
Leverage behavioral data from game interactions to send personalized offers, timely follow-ups, and targeted campaigns that resonate.
Know your audience, personalize the journey, and drive more bookings.
Unlock Traveler Insights — and Stay One Step Ahead
Understanding your audience is key to delivering personalized experiences that drive bookings.
Scratcher lets you gather rich, first-party data through gamified experiences — giving you a front-row seat to traveler preferences, behaviors, and intent.
Obtain data directly from users as they engage with your games, providing insights into their travel interests, budgets, and preferences — no need to rely on third-party cookies.
Analyze the gathered data, allowing for more targeted and relevant marketing campaigns. You’ll know who’s into luxury escapes vs. weekend getaways, and can market accordingly.
Track user behavior to spot rising interest in destinations, experiences, or travel styles — and tailor your offerings before the competition catches on.
Intuitive, drag & drop campaign editor
Create, design, and launch gamified campaigns in minutes
Keep your campaigns on brand. With our editor, you can use your own custom fonts, sounds, and videos to maintain brand consistency. With our pre-made templates you can get started in less than an hour!
It’s easy to make an interactive campaign – no technical skills are required.
