What’s Hot in Gamification Marketing This Summer🔥
Summer isn’t just for beach days and BBQs—it’s prime time for brands to boost engagement with playful, interactive campaigns.
With longer days and slower routines, people have more time to scroll, explore, and interact. That’s why gamification marketing is heating up right now.
Here’s what’s trending this summer—and how brands are turning seasonal vibes into business results.
🌴 Engagement Game Formats: Perfect for Summer Scroll Time
One format stealing the spotlight this season? Drop & Catch games.
These quick, addictive games hook players in for longer than a simple swipe ever could.
How it works:
Players try to catch falling branded items before time runs out.
✅ Some items add points, ❌ others subtract points.
⏱️ Add a timer and leaderboard for urgency and repeat plays.
Why it’s perfect for summer:
Fully brandable backgrounds (think BBQ scenes, music festivals, or sunny beaches)
Themed items (ice creams, sunglasses, spices—you name it)
Custom “catcher” objects (shopping bags, grills, baskets)
Sound effects, difficulty levels, and pace you control
It’s playful, competitive, and perfect for giveaways, product launches, or simply boosting session time.
🍬 How Brands Are Dropping Fun This Summer
Toms – Summer Drop Game
Mechanics:
Catch candy bags in a branded Drop Game
Play once a day from June–August via campaign site or in-store QR code
Winners drawn daily (48 total prizes) + bonus quiz entry for a grand prize
💡 Why it works: Fun, easy, and replayable—great for driving daily traffic and rewarding loyal customers.
DAVA – Grill Adventure Catch & Win
Mechanics:
Catch DAVA products (oil sprays, spice packs) to earn points
Avoid storm clouds that cost you points
Score 1500+ to enter a weekly premium grill package draw
💡 Why it works: Brand-relevant, competitive, and keeps customers coming back every week.
Orkla – Concert Ticket Drop Game
Mechanics:
- Catch items for a chance to win 2 concert tickets to see Rasmus Seebach in Herning or Copenhagen
💡 Why it works: A high-value prize paired with an easy, interactive mechanic—great for list growth and excitement.
☀️ Quizzes: Summer’s Secret Conversion Booster
Avène – Find Your Perfect Skincare Match
Mechanics:
3–5 quick questions on skin type, sun exposure, and needs
Dynamic logic to match the perfect products
Instant results with images, descriptions, and direct links to buy
Optional email capture for CRM growth
💡 Why it works: Turns decision fatigue into an engaging, personalized experience while collecting valuable zero-party data.
Ready to level up your engagement strategy?
Explore gamification marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:
- 40+ Interactive Formats: Luck-based, knowledge-based, and skill-based, designed to meet marketing campaign objectives
- Gamified Pop-ups: Quickly create and kickstart your campaigns
- Ready to Use Templates: Personalise your campaign to reflect your unique brand
- User-friendly Integration: Easily integrate interactive content with all of your favourite marketing tools
- Customer Support: We're here to assist you every step of the way
