"I believe that gamification in marketing has shown us that campaigns can be much more holistic than we're used to. They can raise awareness for retail, significantly improve our metrics, and draw new users to the platform."

"I would recommend Scratcher for people who want to get a game that looks better, is cheaper than competitors, and where they are also able to set it up, test it, and tweak it themselves - the platform is ideal if you are looking to get really familiar with gamification whether you’re a team lead or a specialist."

“In general, we think about gamification every time we launch a new campaign, because Scratcher helps activate our audience and campaigns even more than traditional advertising! It’s a really cool way to engage our customers and a great way to learn more about their preferences for future offers, newsletters, or campaigns.”

"We created a Christmas calendar, and each day, everyone had to participate and answer questions regarding either our brand, our product, or anything in that point of view. We saw a huge, huge rate on people who were going through the calendar … the conversions were higher than I’ve ever seen! But, also what was really interesting to see was that we gained … 130% more on our newsletter! The numbers were quite low from a starting point of view, but the percentage was really high once we were done."

"Our main goal for this Valentine’s campaign was to increase our revenue–the bonus was lead gen. This is true for all of our Scratcher campaigns–revenue and new leads–as gamification is a great way to activate your target audience and convert them into buying customers. And this campaign was hugely successful for us in terms of ‘here and now’ revenue and new, activated leads!"

"Scratcher’s platform is incredibly user-friendly. It's an excellent tool for broadening our reach, seamlessly integrating with our website and email marketing. It has significantly impacted our lead generation and increased the loyalty club members."