Gamification Marketing in the Fashion Industry

With the digitalisation of the fashion industry, the importance of social media campaigns, influencer marketing, digital clothing experiments, and many other new tactics come into play. The tech transformation of the fashion industry has reinforced the desire to escalate brand reach and increase revenues. It’s an industry that has been in the digital world for a […]

Gamification Marketing for Sporting Events

Gamification marketing has revolutionised the way we plan events and measure their success. It increases audience engagement and helps you reach your goals in a flawless way. Whether at festivals, concerts, or sporting events, we live in a world where everyone has digital technology at their fingertips and this offers exciting opportunities to create interactive […]

In-store Gamification Marketing

In-store interactive marketing Despite many believing the pandemic would cause the end of in-store shopping as we know it, retailers are still notably expanding their physical presence. In-store shopping has advantages which are impossible for e-commerce to achieve—such as the joy of instant interactive marketing or the support of store associates. The ability to see […]