How Gamification Turns Data Collection into a Win-Win

To collect data at a high rate, the interaction must give more than it takes. Gamification offers to give something right now in return for the information the customer provides, it is a hard offer to refuse.

Driving Sales with Gamification: Enable a Guided Selling Experience

Gamification marketing for guided selling uses data-driven tools to personalize the shopping experience, boosting engagement and sales.

Why Gamification Marketing Is Reshaping the Furniture Industry

For years, furniture marketing relied on dreamy living room setups and the occasional seasonal sale. It worked—until it didn’t. Gamification flips the script. Instead of waiting for customers to scroll past a sofa photo, retailers are giving them something to interact with. A scratchcard. A spin. A small challenge. It’s marketing that doesn’t feel like […]

Gamification Strategy That Works: Lessons from the Travel Industry

Today, gamification is an integral part of the travel industry, creating memorable brand experiences and strengthening customer loyalty.

Gamification Marketing in the Automotive Industry

It’s known that the digital space is *the* place for car buyers to determine brand, price, and specifications—why not make it interactive?

Gamification in Fashion: What’s Actually Working

For a challenging industry like fashion, gamification can add an extra incentive to convert visitors into loyal customers. By presenting your products or services in an interactive way, you create an engaging, memorable experience for both new and existing customers, in-store or online.

Gamification Strategy for Sporting Events: Marketing That Moves the Crowd

Who gets the first goal? What will the final score be? We’re sharing our top tips and inspiration for using gamification at sporting events.

Building Engagement: The Anatomy of a Product Match Interactive Format

This format is used to provide a guided selling experience on your website or app by suggesting options that match the buyer’s interests and needs. Additionally, it helps enrich your data! And this is important because keeping your data updated allows you to personalize communications.

Best Practices for Gamification Marketing Campaign Activation

Best practices to ensure your gamification marketing campaign activation is a hit.

Understanding CDPs: Key Takeaways from a Live Expert Chat

We had the pleasure of sitting down with Anders Spicker from Raptor to understand customer data platforms (CDPs).