Edit Content

Features

See all the features in our powerful campaign builder.

Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.

Gambling

NGO

Insurance/Financial

Media & Entertainment

Tourism

B2B

Banking

Create new business and upsell opportunities with gamification marketing.

Customers Stories

Discover success stories from brands like yours.

NGO

Insurance/Financial

Knowledge Base

Get quick answers to the most commonly asked questions

Top 3 – Valentine’s gamification campaigns Blog 1140x1140

Top 3 – Valentine’s gamification campaigns

Love is in the air! With Valentine’s Day fast approaching, brands are looking for ways to stand out amongst the competition and capture their audience’s attention. By adding elements of play, competition, and rewards to your marketing this year, you can create a truly memorable experience for your customers.

The best part?

Gamification campaigns can be tailored to fit any stage of the customer journey, letting you create a cohesive and consistent brand experience. Whether you’re looking to increase website traffic, boost sales or simply foster customer loyalty, gamification has something to offer.

With the right strategy and execution, you can take your marketing game to the next level this Valentine’s Day.

Tips for success

  1. Choose a game that resonates – consider your target audience and your marketing goals
  2. Make it personal – activate your middle and bottom funnel with targeted offers
  3. Give loyalists some love – nurture your existing customers by offering unique rewards

Juul’s vin og spiritus - Spin

Juul’s vin og spiritus is one of the Nordics’ largest retailers of quality wine and spirits. For their Valentine’s Day campaign, they used the Spin game format to celebrate love and test their customer’s luck! Visitors entered their names and email for a chance to spin and win a selection of seasonal prizes.

With an immediate result for visitors, this game format is highly converting and can be used throughout your marketing funnel to engage your audience, highlight products, or share unique offers.

Juul’s vin og spiritus Blog 1200x900_4
0

UNIQUE VISITORS

High engagement from their target audience

0

UNIQUE PARTICIPANTS

A player only counts as one, no matter how many times he plays the game

0 %

CONVERSION RATE

From interested visitors to engaged leads

Brogaarden - Mystery Box & Pop-up

Brogaarden is an animal nutrition company with over 130 years of history. They chose to use two game formats–the Pop-up and the Mystery Box–for their Valentine’s campaign, leading visitors from their homepage to a game focused on lead generation.

Mystery Box, their main game format, asks participants to enter their contact information, choose a box, and hopefully pick the one with a prize. In Brogaarden’s case, they offered a gift card worth 80€ as well as a consolation prize for free shipping–a winning combination that converts!

Brogaarden Blog 1200x900_5
0

UNIQUE VISITORS

High engagement from their target audience

0

UNIQUE PARTICIPANTS

A player only counts as one, no matter how many times he plays the game

0 %

CONVERSION RATE

From interested visitors to engaged leads

Velkommen - Wheel of Fortune

Velkommen uses gamification to show some love for their long-time customers during Valentine’s season. For their loyalty program, KlubVelkommen, the energy supplier offered the chance to spin the Wheel of Fortune and be entered into a raffle to win the iconic Kay Bojesen turtle doves.

In order to participate, visitors first had to provide their name, email, and telephone number–information that allowed Velkommen to collect new and enrich existing customer data to create personalised communication in the future.

Velkommen Blog 1200x900
0

UNIQUE VISITORS

High engagement from their target audience

0

UNIQUE PARTICIPANTS

A player only counts as one, no matter how many times he plays the game

0 %

CONVERSION RATE

From interested visitors to engaged leads

Ready to level up your personalization strategy?

Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:

Share Post:

More insights to gamification

🎁 No-Cost Account Setup - Sign Up Before September Ends!

Learn more about the platform

Next step?

Fill out the form and our team will get in contact with you in the next 24hs.