Ali Aoun

Marketing Lead

In-store Gamification Marketing

Regardless of many believing the pandemic would cause the end of in-store shopping as we know it, retailers are still notably expanding their physical presence.

In-store shopping has advantages which are impossible for e-commerce to achieve – the joy of instant gratification or the support of store associates. The ability to try and see products before the purchase can also decrease the amount of returns.

Beyond those practical reasons, there’s another reason why in store shopping still matters: Shopping is an experience. It engages all the senses. Part of gamifications’ charm is that it’s profoundly personal. It allows us to showcase our skills, compare them with others and feel a sense of accomplishment.

Gamification marketing allows you to implement personalisation to your company’s DNA and engagement strategy, which is the kind of customized experience the customers demand.

Benefits

Gamification marketing works in retail because it helps brands engage with their customers. Game mechanics also make clients believe that the more they buy, the more they gain, which can result in driving new and returning customers, while offering insights into how customers engage with your brand.

Marketing gamification, therefore offers many different benefits for your business. These include:

  • Increase Brand Engagement – customers are looking to engage with brands other than just buying something. By implementing gamification marketing in your store, you activate certain parts of their minds that static images can’t reach
  • Collect Customer Data – gamification marketing allows you to collect first-party data from your customers, and therefore find the precise information about their spending habits (all without reaching out to a third-party data resource!)
  • Drive Customer Loyalty – if you already have a loyalty program, consider turning it into a gamification experience.

Where to start

Simply coming up with a fun game with your brands logo, is no longer enough. Gamification marketing in retail needs to link to the brands personality and pave an enjoyable and smooth path to a clear goal.

It’s important to note; these strategies work best when engaging the customer both online and in-store. The goal is not only to bring elements of games as incentives into the retail experience, but also close the gaps between the online and in-store aspects through an accessible format.

Implementing objectives that customers can earn and collect not only through purchasing but also wider brand engagement, keeps them involved even if they aren’t shopping. The main goal for this is to increase the amount of time consumers spend in a store, get new and returning customers, but also increase their acquisition and brand awareness.

In-store Innovation

We’ve all heard about AR&VR innovations, but today retailers go a step further and develop their own in-store games – it’s a great tactic for promoting brand awareness and generating new and returning customers. (This is definitely one of the favorite tactics of luxury brands.)

Whether it’s through AR&VR, a loyalty program or a pop-up store, the use of gamification marketing in retail has plenty of benefits. With the fast-paced development of the industry and innovation in tech, we are excited to follow the further evolution of the trend.

What’s next?

If done right, gamification will capture user’s attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your retail business.

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