Edit Content

Features

See all the features in our powerful campaign builder.

Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.

Gambling

NGO

Insurance/Financial

Consumer Goods

Media & Entertainment

Tourism

B2B

Banking

Create new business and upsell opportunities with interactive marketing.

Customers Stories

Discover success stories from brands like yours.

NGO

Insurance/Financial

Knowledge Base

Get quick answers to the most commonly asked questions

Customer case

Lampeguru uncovered new revenue opportunities during Black Friday

The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4582 unique leads

spin a wheel on the background, black background. possible prize on the foreground. registration form on the bottom right corner

LampeGuru.dk is a Danish webshop that sells lighting in Denmark and Norway. The retailer prioritises the online shopping experience to be as easy and safe as possible. They offer beautiful, innovative, and classic lamps at just the right price with excellent service and inspiring products that customer can vouch for.

Black Friday campaign

For their annual Black Friday sale, Lampeguru incorporated a gamified customer experience as an integral part of its marketing strategy.

In this case, they chose the Wheel of Fortune game format and gave their audience the opportunity to win a Lampeguru gift card of up to €140. With this campaign, the lighting retailer was focused on driving traffic to their webshop. Every participant who didn’t win one of the gift card grand prizes received a consolation prize in the form of a discount code which they could use at a later date.

 

“We have been very pleased with the collaboration with Scratcher. Accessing their platform is easy and intuitive while providing good sparring and advice. We have implemented gamification in our annual wheels, and we look forward to future campaigns. It’s crazy and so nice to see that gamification works!”
Jeanette Vivi Hindsdal
Digital Business Development and Online Marketing Specialist, Lampeguru.dk

Outstanding results

With an interactive edge, Lampeguru’s Black Friday campaign garnered a conversion rate of 56% and generated 4582 unique leads. The strong results were also reflected in an increase in the company’s sales—both from grand prize gift cards and consolation discount codes as well as the general traffic driven to their website. In fact, their Black Friday campaign contributed to a 6-digit revenue growth!

Read more cases

Gamification Marketing in Retail: Connecting online and in-store experiences

We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.

How Rito.dk achieved an ROI of 19,5%

Using discount codes as a consolation prize resulted in increased traffic to their webshop and an ROI of 19,5%.

Omnichannel marketing with POWER

TV LIVE LIVE shopping with high engagement and more than 40% conversion.

Driving conversions for Continental

A Christmas campaign with a 130% increase in newsletter subscribers.

Mastering lead generation with Dansk Boligvurdering

A customer-centric, always-on strategy with over 70% conversion.

Huge holiday success for Toyota

With 25241 unique participants, this gamification marketing campaign had high customer involvement and engagement.