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Lampeguru uncovered new revenue opportunities during Black Friday

The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4582 unique leads

spin a wheel on the background, black background. possible prize on the foreground. registration form on the bottom right corner

LampeGuru.dk is a Danish webshop that sells lighting in Denmark and Norway. The retailer prioritises the online shopping experience to be as easy and safe as possible. They offer beautiful, innovative, and classic lamps at just the right price with excellent service and inspiring products that customer can vouch for.

Black Friday campaign

For their annual Black Friday sale, Lampeguru incorporated a gamified customer experience as an integral part of its marketing strategy.

In this case, they chose the Wheel of Fortune game format and gave their audience the opportunity to win a Lampeguru gift card of up to €140. With this campaign, the lighting retailer was focused on driving traffic to their webshop. Every participant who didn’t win one of the gift card grand prizes received a consolation prize in the form of a discount code which they could use at a later date.


“We have been very pleased with the collaboration with Scratcher. Accessing their platform is easy and intuitive while providing good sparring and advice. We have implemented gamification in our annual wheels, and we look forward to future campaigns. It’s crazy and so nice to see that gamification works!”
Jeanette Vivi Hindsdal
Digital Business Development and Online Marketing Specialist, Lampeguru.dk

Outstanding results

With an interactive edge, Lampeguru’s Black Friday campaign garnered a conversion rate of 56% and generated 4582 unique leads. The strong results were also reflected in an increase in the company’s sales—both from grand prize gift cards and consolation discount codes as well as the general traffic driven to their website. In fact, their Black Friday campaign contributed to a 6-digit revenue growth!

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