Whiteaway acquired leads in the difficult market of household appliances

Customer case

At 6 months post-campaign, 82% are still subscribed to Whiteaway’s newsletter.

About Company

Whiteaway.com is a young and ambitious e-commerce company. At the same time, it is Denmark’s largest online retailer of white goods, and their goal is to make it easy and simple to buy cheap white goods online.

Whiteaway's campaign goals

With this gamification campaign, Whiteaway wanted to focus on building a strong relationship with its customers and give their audience a greater incentive to keep the whitegoods retailer in mind for future purchases.

Their main goal was gathering the most relevant leads for as little as possible. In the long run, the retailer also wanted to generate more sales. To do this, they needed a system that could make it more fun and inspiring for visitors to sign up for Whiteaway’s newsletter and get to know the brand more.

“Scratcher works super well for us. It allows us to vary our activities in obtaining new permissions for our newsletter and gaining engagement with our customers. Besides that, it is very user-friendly and we can get all the support we need. I will at all times recommend scratcher to other companies that want to focus on lead generation.”

Tine Bagger

Marketing Manager at Whiteaway

0 %

CLICK THROUGH RATE

0 %

ACTIVE SUBSCRIBERS

After 6 months, 82% are still subscribed and 2.35% of the new permissions have made a purchase.

0 %

AVERAGE ORDER VALUE

After 6 months, the AOV was 20% higher with those who participated than those who signed up for the newsletter in another way

KPI's and results for the campaign

For their holiday campaign, Whiteaway chose to create an Advent calendar featuring the Wheel of Fortune game format. Each Sunday throughout December, one door on the campaign page opened to reveal the game. The competition lasted for one month, with 4 prizes in total, 1 prize per week. The value of each prize varied from €120 to €500. Visitors entered their information, spun the wheel, and found out if they had won.

Whiteaway’s KPI’s for this campaign included:

The number of leads
The customer value within 6 months

How ECOOKING Leverages Gamification Marketing to Strengthen Customer Engagement and Brand Loyalty

At the helm of ECOOKING’s eCommerce and digital strategy is Martin Vad Rudbeck Jespersen, the Head of eCommerce and Digital Media. Since joining the company in April 2024, Martin has been instrumental in aligning the brand’s digital strategies with its customer-centric vision.

Increasing donations via Gamification tactics: MS-forbundet Story

Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families.

Here’s how Yuaia Haircare lowered its lead price by ~ 50%

Thriving in the highly competitive beauty industry demands strategic and cost-effective marketing.

Pip.dk Winning Strategy: Engaging Players First

In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.

Huge success for Red Barnet Fund

For their Christmas campaign, Red Barnet used gamification marketing to raise awareness about their mission.

On the Road to Sales Success with Zapp

A value-adding campaign that garnered 834 new leads—and 10% lead-to-sales conversion—in just two months.

Media & Entertainment

Travel

Insurance/Financial

Casino & Gambling

Sports

Insurance/Financial

Profesional Services

Gambling

NGO

Insurance/Financial

Media & Entertainment

Tourism

B2B

Banking

NGO

Insurance/Financial

About Company

Whiteaway's campaign goals

KPI's and results for the campaign

Read more cases

How ECOOKING Leverages Gamification Marketing to Strengthen Customer Engagement and Brand Loyalty

Increasing donations via Gamification tactics: MS-forbundet Story

Here’s how Yuaia Haircare lowered its lead price by ~ 50%

Pip.dk Winning Strategy: Engaging Players First

Huge success for Red Barnet Fund

On the Road to Sales Success with Zapp

Platform

Solutions

Industries

Resources

About us