Contact
Login
Book demo
Edit Content

Features

See all the features in our powerful campaign builder.

Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.
Become an agency partner

Retail

Ecommerce

Gambling

NGO

Insurance/Financial

Consumer Goods

Media & Entertainment

Tourism

B2B

Banking

Create new business and upsell opportunities with interactive marketing.
Become an agency partner

Customers Stories

Discover success stories from brands like yours.

Blog

Events & Webinars

NGO

Insurance/Financial

Knowledge Base

Get quick answers to the most commonly asked questions

Princing
Login
Contact
Get Demo
Login

Customer case

Whiteaway acquired leads in the difficult market of household appliances

At 6 months post-campaign, 82% are still subscribed to Whiteaway’s newsletter.

summer spin a wheel. beach in the background, registration form on the bottom right corner

About Company

whiteaway logo. green dots with a with "W", green inscription
Whiteaway.com
E-Commerce

Whiteaway.com is a young and ambitious e-commerce company. At the same time, it is Denmark’s largest online retailer of white goods, and their goal is to make it easy and simple to buy cheap white goods online. WhiteAway.com is also a part of the WhiteAway Group, which owns a number of online stores and the franchise chains.

Whiteaway's campaign goals

With this gamification campaign, Whiteaway wanted to focus on building a strong relationship with its customers and give their audience a greater incentive to keep the whitegoods retailer in mind for future purchases.

Their main goal was gathering the most relevant leads for as little as possible. In the long run, the retailer also wanted to generate more sales. To do this, they needed a system that could make it more fun and inspiring for visitors to sign up for Whiteaway’s newsletter and get to know the brand more.

“Scratcher works super well for us. It allows us to vary our activities in obtaining new permissions for our newsletter and gaining engagement with our customers. Besides that, it is very user-friendly and we can get all the support we need. I will at all times recommend scratcher to other companies that want to focus on lead generation.”
Tine Bagger
Marketing Manager at Whiteaway
0 %

CLICK THROUGH RATE

0 %

ACTIVE SUBSCRIBERS

After 6 months, 82% are still subscribed and 2.35% of the new permissions have made a purchase.

0 %

AVERAGE ORDER VALUE

After 6 months, the AOV was 20% higher with those who participated than those who signed up for the newsletter in another way

KPI's and results for the campaign

For their holiday campaign, Whiteaway chose to create an Advent calendar featuring the Wheel of Fortune game format. Each Sunday throughout December, one door on the campaign page opened to reveal the game. The competition lasted for one month, with 4 prizes in total, 1 prize per week. The value of each prize varied from €120 to €500. Visitors entered their information, spun the wheel, and found out if they had won.

Whiteaway’s KPI’s for this campaign included:

  • The number of leads
  • The customer value within 6 months

Read more cases

Gamification Marketing in Retail: Connecting online and in-store experiences

We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.

spin a wheel on the background, black background. possible prize on the foreground. registration form on the bottom right corner

Lampeguru uncovered new revenue opportunities during Black Friday

The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4582 unique leads

How Rito.dk achieved an ROI of 19,5%

Using discount codes as a consolation prize resulted in increased traffic to their webshop and an ROI of 19,5%.

Omnichannel marketing with POWER

TV LIVE LIVE shopping with high engagement and more than 40% conversion.

Driving conversions for Continental

A Christmas campaign with a 130% increase in newsletter subscribers.

Dansk Boligvurdering

Mastering lead generation with Dansk Boligvurdering

A customer-centric, always-on strategy with over 70% conversion.

Linkedin Facebook Youtube

Platform

Industries

  • Consumer Goods
  • Retail
  • Ecommerce
  • NGO
  • Sports
  • B2B
  • Banking
  • Media & Entertainment
  • Insurance
  • Gambling

solutions

resources

about us

  • CVR: 38552864
  • © 2024 Scratcher ApS
  • Rovsingsgade 68 – 2100 Copenhagen – Denmark