Edit Content


See all the features in our powerful campaign builder.


Connect Scratcher with your favorite tools.


Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.




Consumer Goods

Media & Entertainment




Create new business and upsell opportunities with interactive marketing.

Customers Stories

Discover success stories from brands like yours.



Knowledge Base

Get quick answers to the most commonly asked questions

Customer case

BON'A PARTE tries personalised and product-related gamification

The enriched first-party data was utilized to send personalized content to customers after their purchases.


BON’A PARTE is a Danish fashion brand that designs fashionable clothes with a Scandinavian touch for the modern, feminine woman. Located in Denmark, Sweden, Norway, Germany, Switzerland, the Netherlands, and Belgium, BON’A PARTE has been part of the successful fashion group DK Company A/S since 2015.

Gamification marketing in all markets, year-round

Using My Favourites game format, BON’A PARTE achieved a significant increase in their supply of quality leads and further enriched their existing customer data. With the data gathered from their gamified campaign, the fashion retailer was able to enable intelligent and more personalised after-sales communications via email automation.


To access the game, visitors first entered their information and signed up for BON’A PARTE’s newsletter. The My Favourites format asked participants to put together a complete outfit—they choose their favourite top, bottom, and footwear from a series of pre-selected product categories determined by BON’A PARTE. The categories were carefully selected month by month for seasonal purposes and the products that are shown depend on the behaviour of the individual user. Their choices reflect on this behaviour, supported by Raptor Smart Advisor. It could happen that there is no registration of the user behaviour within these categories. In that case, the game would display “fallback products” from the most viewed product categories.


“We have been working with Scratcher for 3 years now. The partnership has been smooth and rewarding in terms of lead generation and sales. Scratcher has been an extremely competent business partner. In fact, they continuously made the effort to achieve the customer’s satisfaction.”
Jesper Holst
Ecommerce Sales & Operation Manager, DK Company

Gamification marketing strategy

Each month, via BON’A PARTE’s email marketing system, a winner is automatically selected. The winner subsequently receives an email notification, letting them know that they have won the grand prize. All other contestants receive an automatic consolation prize featuring a voucher and a round up of their selected products. As a result, this mail outperforms all others by both click price and with a price that’s on a significantly lower level for social media.


The results? Their emails had a significantly higher opening and contact rate compared to traditional marketing emails due to the more personalised content.


Read more cases

Gamification Marketing in Retail: Connecting online and in-store experiences

We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.

Lampeguru uncovered new revenue opportunities during Black Friday

The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4582 unique leads

How Rito.dk achieved an ROI of 19,5%

Using discount codes as a consolation prize resulted in increased traffic to their webshop and an ROI of 19,5%.

Omnichannel marketing with POWER

TV LIVE LIVE shopping with high engagement and more than 40% conversion.

Driving conversions for Continental

A Christmas campaign with a 130% increase in newsletter subscribers.

Mastering lead generation with Dansk Boligvurdering

A customer-centric, always-on strategy with over 70% conversion.