How Rascals achieved an ROI of 259%

Customer case

A Wheel of Fortune campaign designed to attract their target audience and encourage them to buy their products.

About Company

Rascals Brewing was founded by Emma Devlin and Cathal O’Donoghue. The pair were living and working in New Zealand and developed a taste and passion for the booming Kiwi craft beer industry. Rascals Brewing Company love to take traditional beer styles and give them a twist. A brand personality that promotes fun, adventure, and the broadening of tastes.

The campaign strategy

To activate their target audience and encourage new sales, Rascals Brewing Company built a uniquely branded Wheel of Fortune campaign. Participants enter their information, spin the wheel, and see if they’ve won. For this campaign, visitors could win prizes including different cases of Rascals’ amazing beer or discount codes for their web shop. This game format has the advantage of being an instant win-style format, meaning that after participating, visitors immediately get the satisfaction of knowing if they’ve won or not.

“In summary, I am very happy with the result. It clearly works as a method of acquiring new subscribers and generating sales online. Furthermore, in our most recent newsletter, 33% of the resulting orders were placed by people who had signed up through Scratcher, so the evidence is there that we have created new customers, which is great!”

Joe Donnelly

Marketing Manager, Rascals Brewing Company

0 %

NEWSLETTER SUBSCRIBERS MONTHLY GROWTH

0 %

ORDER VOLUME GROWTH

0 X

ROI

Rascals' results

Rascals saw great results from this gamification campaign, including an increase in subscribers to their newsletter (great for future marketing materials!), increased sales, and a 259% ROI (including their marketing spend, cost of prizes, and the cost of using Scratcher).

Gamification Marketing in Retail: Connecting online and in-store experiences

We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.

Lampeguru uncovered new revenue opportunities during Black Friday

The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4582 unique leads

How Rito.dk achieved an ROI of 19,5%

Using discount codes as a consolation prize resulted in increased traffic to their webshop and an ROI of 19,5%.

Omnichannel marketing with POWER

TV LIVE LIVE shopping with high engagement and more than 40% conversion.

Driving conversions for Continental

A Christmas campaign with a 130% increase in newsletter subscribers.

Mastering lead generation with Dansk Boligvurdering

A customer-centric, always-on strategy with over 70% conversion.

Profesional Services

Ecommerce - Coming soon!

Consumer Goods - Coming soon!

NGO - Coming soon!

Gambling - Coming soon!

Media & Entertainment - Coming soon!

Tourism - Coming soon!

B2B - Coming soon!

Insurance/Financial - Coming soon!

Sports - Coming soon!

NGO

Insurance/Financial

Profesional Services

Gambling

NGO

Insurance/Financial

Consumer Goods

Media & Entertainment

Tourism

B2B

Banking

NGO

Insurance/Financial

About Company

The campaign strategy

Rascals' results

Read more cases

Gamification Marketing in Retail: Connecting online and in-store experiences

Lampeguru uncovered new revenue opportunities during Black Friday

How Rito.dk achieved an ROI of 19,5%

Omnichannel marketing with POWER

Driving conversions for Continental

Mastering lead generation with Dansk Boligvurdering

Platform

Industries

solutions

resources

about us