LAMPEGURU HAS SUCCESS WITH GAMIFICATION

The Black Friday campaign generated a revenue of 6 digits and 4582 unique participants.
THE POPULAR WEBSHOP LAMPEGURU CHOSE TO USE GAMIFICATION

Used as an integral part of their marketing activities year-round. With an annual license at Scratcher, the company has the opportunity to create and work with as many campaigns as they need.

LATELY LAMPEGURU FOCUSED ON BLACK FRIDAY AND ADVENT CALENDAR

Excellent results in the last months of 2019. Black Friday was a big day for the company, with a conversion rate of 56% and 4582 unique visitors. The good results were also reflected in the increase in the company's sales, where the Black Friday campaign generated a revenue of a 6-digit amount.

HOW TO ENSURE NEW PERMISSIONS AND INCREASED SALES?

Lampeguru was sharp in their strategy and chose for Black Friday to use Scratcher's wheel of fortune, with the opportunity to win gift cards to the webshop of DKK 100 or 1,000. In addition, there was a special focus on ''rivet'', where all participants who did not win received a discount code of DKK 50 as a consolation prize.

BLACK FRIDAY CAMPAIGNS

We have been very pleased with the collaboration with Scratcher. Accessing their platform is easy and intuitive while providing good sparring and advice. We have implemented gamification in our annual wheels, and we look forward to the future campaigns. It's crazy and so nice to see that gamification works!

Jeanette Vivi Hindsdal

Digital forretningsudvikler og online marketing specialist - Lampeguru

Here we once again see how gamification can be used to collect permissions, but also as a powerful driver for generating revenue. This is an area that we often forget, but which we at Scratcher have a great focus on when advising our customers.

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