Scratchcard Marketing

The Scratchcard is one of Scratcher’s most popular and engaging game formats. Inspired by the familiar excitement of physical scratch-off tickets, this digital version offers users a fun, quick, and rewarding experience — all while helping brands capture valuable leads and boost sales.

With the Scratchcard, visitors virtually “scratch” a layer to reveal if they have won a prize. This playful interaction instantly captures attention and creates a sense of curiosity and anticipation. It’s a simple but highly effective way to encourage users to take action, whether that’s signing up for a newsletter, making a purchase, or sharing the campaign with friends.

Fully Customizable to Match Your Brand

One of the main advantages of Scratcher’s Scratchcard is its high level of customization. Businesses can tailor every element to match their branding — from colors and images to logos and prize messages. You can design the scratch layer to reflect seasonal themes or special promotions, and the revealed layer can showcase discount codes, gift offers, or exclusive content.

In addition to visual customization, brands have full control over reward settings. You can define the type and number of prizes, set the odds of winning, and even connect the revealed prizes to unique or static coupon codes. This flexibility makes it easy to align the game with your marketing goals and budget

A Proven Tool for Engagement and Conversion

The Scratchcard isn’t just about entertainment; it’s a powerful tool for lead generation and data collection. You can choose to gate the game behind an email sign-up or social login, ensuring that you collect valuable customer data before users play. This approach helps turn anonymous website visitors into known contacts who can be nurtured through future marketing activities.

A perfect example of this in action is Dansk Outlet’s last-minute Easter campaign. With limited preparation time, Dansk Outlet launched a Scratchcard game to boost engagement during the holiday period. The results were impressive: over 16,000 unique visitors participated, and 13,000 users signed up, resulting in an outstanding 84% conversion rate. Beyond the numbers, the campaign also drove additional traffic and sales to their online store, showing just how effective this format can be in creating immediate impact.

Ideal for Different Industries and Goals

The Scratchcard is a versatile solution that fits a wide range of marketing needs. Retailers often use it to encourage “scratch and save” promotions, driving instant sales and rewarding loyal customers. In the travel and hospitality sector, it can be used to offer perks like upgrades or special discounts, enticing travelers to book directly. Media and entertainment companies might use it to unlock bonus content, generate buzz, or reward fans.

The format’s instant gratification and simplicity make it appealing to nearly any audience. With built-in analytics and tracking, marketers can easily measure performance, test different designs or offers, and continually optimize for better results.