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What’s Hot in Gamification Marketing This Summer🔥

Summer isn’t just for beach days and BBQs—it’s prime time for brands to boost engagement with playful, interactive campaigns.
With longer days and slower routines, people have more time to scroll, explore, and interact. That’s why gamification marketing is heating up right now.

Here’s what’s trending this summer—and how brands are turning seasonal vibes into business results.

🌴 Engagement Game Formats: Perfect for Summer Scroll Time

One format stealing the spotlight this season? Drop & Catch games.

These quick, addictive games hook players in for longer than a simple swipe ever could.

How it works:

  • Players try to catch falling branded items before time runs out.

  • ✅ Some items add points, ❌ others subtract points.

  • ⏱️ Add a timer and leaderboard for urgency and repeat plays.

Why it’s perfect for summer:

  • Fully brandable backgrounds (think BBQ scenes, music festivals, or sunny beaches)

  • Themed items (ice creams, sunglasses, spices—you name it)

  • Custom “catcher” objects (shopping bags, grills, baskets)

  • Sound effects, difficulty levels, and pace you control

It’s playful, competitive, and perfect for giveaways, product launches, or simply boosting session time.

🍬 How Brands Are Dropping Fun This Summer

Toms – Summer Drop Game

Mechanics:

  • Catch candy bags in a branded Drop Game

  • Play once a day from June–August via campaign site or in-store QR code

  • Winners drawn daily (48 total prizes) + bonus quiz entry for a grand prize

💡 Why it works: Fun, easy, and replayable—great for driving daily traffic and rewarding loyal customers.

DAVA – Grill Adventure Catch & Win
 Dava Drop Game  

Mechanics:

  • Catch DAVA products (oil sprays, spice packs) to earn points

  • Avoid storm clouds that cost you points

  • Score 1500+ to enter a weekly premium grill package draw

💡 Why it works: Brand-relevant, competitive, and keeps customers coming back every week.

Orkla – Concert Ticket Drop Game

 

Mechanics:

  • Catch items for a chance to win 2 concert tickets to see Rasmus Seebach in Herning or Copenhagen

💡 Why it works: A high-value prize paired with an easy, interactive mechanic—great for list growth and excitement.

☀️ Quizzes: Summer’s Secret Conversion Booster

Avène – Find Your Perfect Skincare Match

Mechanics:

  • 3–5 quick questions on skin type, sun exposure, and needs

  • Dynamic logic to match the perfect products

  • Instant results with images, descriptions, and direct links to buy

  • Optional email capture for CRM growth

💡 Why it works: Turns decision fatigue into an engaging, personalized experience while collecting valuable zero-party data.

Ready to level up your engagement strategy?

Explore gamification marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have: