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Formats

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Skill-Based Interactive Format

Tap it Game

This interactive game is designed to engage users by testing their speed and reflexes. Participants must tap as quickly as possible within a set timeframe to unlock exclusive rewards. The faster they tap, the better the prize they can win!

Game Format Features

Customization & Branding
  • Visual Themes: Align the game’s visual elements with your brand or campaign theme.

  • Interactive Elements: Customize icons, images, and animations to match the campaign’s aesthetic.
Game Mechanics & Logic
  • Timed Challenges: Set time limits for each round to increase urgency.

  • Dynamic Content: Randomize the appearance of icons or questions to keep the game engaging.

  • Scoring System: Assign points for correct taps and deduct for incorrect ones.
Reward Mechanics
  • Instant Rewards: Provide immediate feedback and rewards upon successful completion.

  • Tiered Rewards: Offer different rewards based on the player’s score or accuracy.

  • Integration: Connect with external systems to distribute coupons, codes, or digital content.



User Engagement Flow
  • Entry Requirements: Gate the game behind actions like form submissions, social shares, or quiz completions.

  • Replayability: Allow multiple attempts per user or restrict to one-time play, depending on campaign goals.
  • Post-Game Actions: Redirect players to landing pages, provide shareable results, or prompt further engagement.
Analytics & CRM Integration
  • Performance Tracking: Monitor metrics such as tap accuracy, average scores, and completion rates.

  • User Data Collection: Capture player information for lead generation and follow-up campaigns.

  • CRM Sync: Integrate with platforms like HubSpot or Salesforce to streamline data management.

Use Cases for Tap it

Retail & E-commerce

Use Case: “Flash Sale Frenzy”

  • Objective: Boost engagement during limited-time promotions.

  • How it Works: Users tap rapidly to reveal hidden discounts or products.

  • Rewards: Exclusive discounts, limited-time offers, or free shipping codes.

  • Features Used: Timed challenges, dynamic visuals, and immediate reward reveals.
Consumer Goods / FMCG

Use Case: “Product Knowledge Challenge”

  • Objective: Educate consumers about product features or benefits.

  • How it Works: Icons representing different product features flash on the screen; users must tap the correct ones quickly.

  • Rewards: Samples, coupons, or entry into a larger sweepstake.

  • Features Used: Interactive Q&A, educational content integration, and feedback messages
Travel & Hospitality

Use Case: “Destination Dash”

  • Objective: Promote travel destinations or packages.

  • How it Works: Images of destinations flash rapidly; users tap on specific ones to learn more or unlock deals.

  • Rewards: Travel discounts, exclusive package deals, or travel accessories.

  • Features Used: Thematic visuals, dynamic content, and integration with booking platforms
Entertainment & Events

Use Case: “Fan Trivia Blitz”

  • Objective: Increase engagement around a show, movie, or event.

  • How it Works: Trivia questions flash on the screen; users tap the correct answers quickly.

  • Rewards: Merchandise, exclusive content access, or event tickets.

  • Features Used: Branded content, leaderboard integration, and social sharing options.
Education & E-learning

Use Case: “Quick Quiz Challenge”

  • Objective: Reinforce learning through rapid quizzes.

  • How it Works: Questions flash on the screen; students tap the correct answers within a time limit.

  • Rewards: Badges, certificates, or unlockable content.

  • Features Used: Question bank integration, progress tracking, and adaptive difficulty levels.
NGOs & Non-Profits

Use Case: “Awareness Tap Game”

  • Objective: Educate the public on specific issues or causes.
  • How it Works: Facts and myths flash on the screen; users tap to identify correct information.
  • Rewards: Digital badges, recognition on leaderboards, or entry into a prize draw.

  • Features Used: Educational content delivery, customizable messaging, and data collection for follow-up engagement.

How it Works

This is a simple, step-by-step explanation of how the Tap it format functions:

1. Select the Format

2. Design your template

3. Embed the experience

4. Meassure the results

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