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Features

See all the features in our powerful campaign builder.

Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.

Gambling

NGO

Insurance/Financial

Media & Entertainment

Tourism

B2B

Banking

Create new business and upsell opportunities with gamification marketing.

Customers Stories

Discover success stories from brands like yours.

NGO

Insurance/Financial

Knowledge Base

Get quick answers to the most commonly asked questions

Interactive Formats

+30 interactive formats with over 1000 concepts and setups

Luck-Based interactive formats

Luck-based interactive formats are designed to engage users by incorporating elements of chance, such as spin-the-wheel games, scratch cards, or random prize draws. These formats create excitement and anticipation, making them highly effective for driving engagement and capturing user attention.

The Scratchcard is a fun and entertaining game format where participants scratch and immediately see if they have won.

A fun and entertaining campaign type where participants spin the wheel and immediately see if they have won.

Just like the classic Slot Machine, participants spin and need to get three matching icons in a row to win. 

A classic format, very easy to set up. Customise the look of the cube to fit your company branding—it’s entirely up to you!

A simple game where participants choose between a number of boxes and hope to pick the correct one to win! 

Guess the combinations of numbers and give your participants a chance to win an exclusive prize. Just like a lottery. 

Use this high converting game to promote your products, or highlight one of your sponsors—100% customizable! 

Spin The Bottle offers a playful twist on the classic Wheel of Fortune. 

Popup-wheel of fortune

Popup - Wheel of fortune

This game format merges the allure of pop-up entertainment with the classic charm of a wheel of fortune.

Skill-Based interactive formats

Skill-based interactive formats are designed to engage users by challenging their abilities, often in a gamified way. They’re great for increasing engagement because they encourage users to actively participate, test their skills, and feel a sense of accomplishment, which can lead to higher retention and conversion rates.

Flip and match the tiles. This a fun and skill based game format that gives an interactive way to present new products.

Our take on an old classic. Slide your basket side-to-side and catch the falling items. 100% customizable!

In this interactive game, players aim and shoot at moving targets, which could be products, discounts, etc.

Puzzle

Choose an image and create a puzzle that challenges the participants to reassemble the original image.

In this engaging game, players click on specific images, such as your logo or products, within a set time limit, helping to boost brand and product recognition.

In this game, players interact with falling items, such as your products or icons representing your services, by clicking them as they appear on the screen. 

Knowledge-Based interactive formats

Knowledge games are designed to challenge your audience’s intellect and creativity, making them actively engage with your content. Formats like quizzes, personality tests, or polls are perfect examples. Best of all, these formats work seamlessly for both B2B and B2C brands, offering endless customization possibilities to suit any audience.

Let your audience showcase their expertise, discover more about themselves—all while interacting with your brand. Whether it’s testing trivia knowledge or uncovering personal insights, knowledge games spark thought and deliver rewarding experiences.

Combine different question & answer types to create unique experiences. Use question types like text, images, or videos.

Similar to many popular dating apps, it presents a number of images to swipe through and like the favourites.

Participants swipe through options and pick their favourites, like a favourite dinner, a pet, or vacations.

The participants need to guess the outcome of any local, national, or international sports event. 

Engage your participants by presenting them with a series of options and have them pick their favourites among them. 

Asks participants a set of questions and then display the corresponding profile or solution based on the given answers. 

Special interactive formats

The Special interactive formats are included only in Professional Plans, but you can also purchase them as an add-on for any plan for just 99 euros/ mth.

While traditionally used for Christmas campaigns, this format is versatile to any event. A door opens a new competition each day!

Every Advent Sunday, one of four doors opens, revealing new competitions. Each day, you can enjoy a different format.

The scoreboard in the game serves as a dynamic display, tracking and showcasing the players’ performance in real-time.

Whether it’s an Easter search game, a virtual treasure map, or an interactive city festival, this format transforms online experiences into fun adventures. 

Pop-ups that do more than just pop

Scratcher pop-ups are more than just attention-grabbers—they’re powerful tools for interaction and results. You can now incorporate any interactive format into your pop-ups for maximum engagement. Choose from over 30 engaging concepts, including quizzes, Mystery Box, Dice, Slot Machine, and more.