Everything you need in one place
Make a campaign, share it, give out prizes and see how it goes — all in one simple tool, with AI and real people to help you.
What you can do with Scratcher
Scratch cards, wheels, quizzes, calendars and more — each with ready-made templates.
Rex adds your brand, writes and translates the texts, and makes images for you.
Website, pop-up, newsletter, SMS, social media or a QR code in your shop.
Players leave their email and consent. You own the data.
Instant wins, draws and discount codes — handled for you.
Follow players, sign-ups and winners in near real time. Share a report in one click.
Drag, drop, done
The editor works like the tools you already know. Click on something to change it. Drag in new pictures, texts and buttons. See right away how it looks on a phone and a computer.
Hundreds of ready-made templates
Your logo, colours and fonts saved once and used everywhere
Free stock photos built in
Meet Rex, your AI assistant
Rex is built into Scratcher. Just tell it what you want, and it does the work for you.
Give it your website — it adds your colours, fonts and logo
Writes and rewrites texts, and translates your whole campaign
Makes quiz questions and answers from a short description
Creates prize pictures and backgrounds
Writes ready-to-post texts and images for Facebook, Instagram, LinkedIn and more
Opens the built-in campaign check (16 rules) before you go live
Tell me what you want to make — I'll do the heavy lifting.
Meet your customers where they are
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Show your campaign as a pop-up or put it right on a page. Paste one small code once — or ask Rex to check it for you.
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Send people a link to your campaign. It gets its own page, even on your own web address (Professional, or as an add-on).
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Print a QR code on a poster, receipt or package. People scan it with their phone and play.
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Share your campaign on Facebook, Instagram and TikTok. Rex even writes the post for you.
Get the information you need
Make your own sign-up form in seconds. Ask for email, phone, birthday or anything else — and let players say yes to your newsletter.
Double opt-in to make sure the email is real (Email module)
Stop cheaters: decide how often people can play
Log in with email or SMS code
Prizes on autopilot
Decide what people can win and how often. Scratcher gives out discount codes, picks winners in daily or weekly draws and, with the Email module, sends the winner emails for you.
Instant wins and draws
Unique discount codes and barcodes
Control how many prizes are given out, and when
See how your campaign is doing — in near real time
See how many people visited, played, signed up and won — and where they came from. Share a report with your boss in one click.
Numbers updated every 15 minutes for every campaign
Works with Google Analytics, Meta, TikTok and Snapchat
Download a report as a PDF
Works with the tools you already use
Add new sign-ups as contacts.
Add players to your lists.
Grow your audience automatically.
Send sign-ups to your data extensions.
Add contacts and tags.
Track orders, revenue and new customers.
Connect 8,000+ other apps.
Sync contacts and consent.
No. You build everything with drag and drop. To show a campaign on your website you paste one small code once — and Rex can check that it works.
Yes, on Professional or as an add-on. Your campaign can live on your own domain, for example win.yourshop.com.
Any language. Rex can translate your whole campaign for you in one click.
Ask Rex, our AI assistant, or write to our team in the live chat inside the platform.
Keep reading
Gamification marketing uses game elements like prizes, scores and surprises to get people to take part. Here is how it works, wha…
Thirty real gamified campaigns from brands like Burger King, Toyota, WWF and POWER, with their published results and the lesson b…
A simple model for gamification ROI, with a worked example, the lifetime value of a permission and real results from Rascals, Zap…
Make your first campaign today
Join the brands that have collected more than 35 million sign-ups with Scratcher. Try it free for 14 days — no credit card required.
Free 14-day trial
No coding needed