Gamification Platform Features
Add an interactive layer to your marketing campaigns
Scratcher’s platform is a non-code solution that brings gamification marketing to everyone, requiring no technical skills. Empower your brand with tools designed to maximize engagement, boost campaign performance, and enhance loyalty programs. You can integrate interactive elements into your campaigns, driving deeper customer interaction and achieving better results.
Choose from over 30 campaign formats
Explore a versatile library of campaign formats designed to meet diverse marketing goals and audiences.
- Interactive formats including Knowledge-Based, Luck-Based, and Skill-Based options.
- Special Formats: Advent calendars, Christmas calendars, and scoreboards for challenges or competitions.
Use custom fonts, sounds, and branding
Customise your campaigns to fit your unique style
- Use your brand’s custom fonts in all of your campaigns
- Add your own game sounds to create a fun and uniquely branded experience
- Help improve user experience, brand awareness, and readability
Intuitive, drag and drop platform
Our user-friendly campaign editor lets you bring your ideas to life
- Create interactive campaigns built to engage
- Customise your campaigns to create a consistent user experience and improve brand awareness
Manage prizes and rewards
Make your gamification campaigns rewarding
- Incentivise your customer journey with rewards - from introductory discounts to physical prizes, consolation vouchers to loyalty points
- Choose what kind of prize and how many each participant can win
- Use our integrated email tool to automatically notify the winners
Efficient and simple email platform
Achieve better campaign results with our powerful email tool
- Create flexible, branded templates that you can use again and again
- Set up automated emails triggered by specific campaign events or integrate your own platform
- Send your participants their prizes, discount codes, or campaign information
Share your campaigns with friends and colleagues
Reach new customers and connect with your community on social media
- Use our Social Share feature to share your campaign with your audience on Facebook, LinkedIn, Pinterest, and Twitter
- Make it easier for visitors to share your campaign by adding the Social Share block to your layout
- Control and edit the message that is shared - both text and image
Connect all of your favourite tools using our integrations
Easily integrate Scratcher with your marketing tech stack
- Use our most popular native integrations to manage data handling
- Connect with 3000+ web apps using Zapier
- Use the Scratcher API or webhooks to send data to your system
Analyse statistics and insights
Track conversion, traffic, and interactions with precision and discover which game formats generate the best results for your brand
- Collect meaningful participant data and use it to segment your target audience
- Monitor visitor traffic, conversions, and participant data daily to get to know the people behind the numbers
- Use your favourite analytics tools to gain insights and optimise your future campaigns
User roles and permissions
Organise your employees into teams
- Manage user access to different campaign editor tools and functionalities
- Keep better control of the team members who use the platform
- Restrict what kind of data users have access to
