![platform features](https://scratcher.io/wp-content/uploads/2022/10/Platform-features_01-Platform-feat.png)
Choose from over 30 campaign formats
Go beyond traditional marketing and employee branding
- Pick between 30+ game formats that have been carefully developed to achieve different marketing goals
- Create engaging competitions and captivating Christmas calendars to brand your company
- No matter your goal - to generate leads, enhance loyalty, promote products, or drive sales - there is a game for you
![](https://scratcher.io/wp-content/uploads/2022/10/Platform-features_02-Platform-feat.png)
![Platform features_03 Platform feat](https://scratcher.io/wp-content/uploads/2022/10/Platform-features_03-Platform-feat.png)
Use custom fonts, sounds, and branding
Customise your campaigns to fit your unique style
- Use your brand’s custom fonts in all of your campaigns
- Add your own game sounds to create a fun and uniquely branded experience
- Help improve user experience, brand awareness, and readability
Intuitive, drag and drop platform
Our user-friendly campaign editor lets you bring your ideas to life
- Create interactive campaigns built to engage
- Customise your campaigns to create a consistent user experience and improve brand awareness
![Platform features_04 Platform feat](https://scratcher.io/wp-content/uploads/2022/10/Platform-features_04-Platform-feat.png)
![](https://scratcher.io/wp-content/uploads/2022/10/Platform-features_05-Platform-feat.png)
Manage prizes and rewards
Make your gamification campaigns rewarding
- Incentivise your customer journey with rewards - from introductory discounts to physical prizes, consolation vouchers to loyalty points
- Choose what kind of prize and how many each participant can win
- Use our integrated email tool to automatically notify the winners
Efficient and simple email platform
Achieve better campaign results with our powerful email tool
- Create flexible, branded templates that you can use again and again
- Set up automated emails triggered by specific campaign events or integrate your own platform
- Send your participants their prizes, discount codes, or campaign information
![](https://scratcher.io/wp-content/uploads/2021/02/platform-email-1.webp)
![](https://scratcher.io/wp-content/uploads/2022/10/Platform-features_08-Platform-feat.png)
Share your campaigns with friends and colleagues
Reach new customers and connect with your community on social media
- Use our Social Share feature to share your campaign with your audience on Facebook, LinkedIn, Pinterest, and Twitter
- Make it easier for visitors to share your campaign by adding the Social Share block to your layout
- Control and edit the message that is shared - both text and image
Connect all of your favourite tools using our integrations
Easily integrate Scratcher with your marketing tech stack
- Use our most popular native integrations to manage data handling
- Connect with 3000+ web apps using Zapier
- Use the Scratcher API or webhooks to send data to your system
![](https://scratcher.io/wp-content/uploads/2022/10/Platform-features_09-Platform-feat.png)
![Platform features_10 Platform feat](https://scratcher.io/wp-content/uploads/2022/10/Platform-features_10-Platform-feat.png)
Analyse statistics and insights
Track conversion, traffic, and interactions with precision and discover which game formats generate the best results for your brand
- Collect meaningful participant data and use it to segment your target audience
- Monitor visitor traffic, conversions, and participant data daily to get to know the people behind the numbers
- Use your favourite analytics tools to gain insights and optimise your future campaigns
User roles and permissions
Organise your employees into teams
- Manage user access to different campaign editor tools and functionalities
- Keep better control of the team members who use the platform
- Restrict what kind of data users have access to
![](https://scratcher.io/wp-content/uploads/2022/10/Platform-features_11-Platform-feat.png)