Top 5 – Q4 Gamification Campaigns
In Q4, the marketing world often defaults to the predictable: more discounts, louder messaging, bigger ad spend. But attention is finite, and consumer fatigue is real. That’s where gamification marketing breaks the mold—by inviting users to play, not just buy.
Here are five campaigns that didn’t follow the seasonal script—and won because of it.
Check out these successful gamification campaigns examples for inspiration:
1. BonBon-Land’s Halloween Scratchcard 🎃
A Danish amusement park turned Halloween into a data goldmine. BonBon-Land launched a digital scratchcard game, offering more than 100 prizes—ranging from merch to free tickets. Over 11,000 people participated, and 42% of those who visited the campaign page actually played.
The real trick? This wasn’t just about fun. The scratchcard format drove engagement and harvested actionable consumer data for future targeting. A strong case for gamification marketing as a dual-threat: entertainment + insight.
MANY WINS
Over 100 rewards were won by the participants!
LARGE POOL OF VISITORS
The campaign received more than 11,000 participants
CONVERSION RATE
42% of landing page visitors participated in the Halloween Scratchcard game
2. Deichmann’s Black Week Slot Machine🖤
Deichmann, one of Europe’s biggest footwear retailers, gamified Black Friday with a Slot Machine mechanic. Users could win gift cards, free shoes, and accessories—but even those who didn’t land the jackpot received a 10% discount code.
That small consolation prize led to a 64% participation rate. No pushy messaging. Just a simple game that gave people a reason to stick around and shop—again showing how gamification marketing can turn traffic into traction.
CONSOLATION PRIZES WERE A WIN
This could ultimately be seen in Deichmann’s revenue by tracking the redeemed discount codes.
CUSTOMERS PARTICIPATED
A player only counts as one, no matter how many times they play the game
CONVERSION RATE
64% of website visitors participated in the Slot Machine campaign
3. The Body Shop’s Advent Spin🎄
The Body Shop launched a Spin the Wheel Advent Calendar campaign—21 days of daily prizes, unlocked by a form submission.
The game distributed over 2,800 rewards and significantly boosted their email list. Holiday campaigns usually focus on pushing products; this one collected leads and reinforced brand connection with a light-touch, feel-good game. Sometimes the best way to sell is not to sell at all.
MANY WINS
Over 2800 rewards were won by the participants!
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times they play the game!
CONVERSION RATE
Of all visitors who participated in the advent campaign!
4. Telmore’s Weekly Personality Tests ❄️
Telmore, Denmark’s top MVNO, ran weekly personality quizzes during Advent. Players answered festive questions for a chance to win high-value prizes—like iPhones and AirPods.
The format generated an 85% conversion rate. More importantly, the responses revealed deeper psychographic data, empowering Telmore to tailor future messaging with surgical precision. Think of it as market research that markets for you.
VALUABLE PRIZES
Telmore offered participants the opportunity to win an iPhone 13, AirPods, & speaker – every week!
UNIQUE LEADS
Out of over 140k visitors! A player only counts as one, no matter how many times they play the game!
CONVERSION RATE
A staggering 85% of all landing page visitors participated in the personality test!
A Smarter Way to Win Q4
These campaigns have one thing in common: they reject tired tactics and prioritize interaction. In a season where noise is the norm, gamification marketing offers something rare—voluntary engagement.
For a deeper dive into seasonal gamification strategy, watch the full webinar on Q4 gamification marketing tactics for B2C brands.
It’s not about adding bells and whistles. It’s about rethinking the funnel entirely. Engage first. Convert later.
Ready to level up your engagement strategy?
Explore gamification marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:
- 40+ Interactive Formats: Luck-based, knowledge-based, and skill-based, designed to meet marketing campaign objectives
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