Interactive Marketing for Consumer Goods

Increase engagement with your audience throughout their purchasing journey. Explore various interactive methods and effective strategies tailored for Consumer Goods brands.



& drop
campaign builder

Trusted by +300 brands:

Get more out of what you already do. Add an interactive layer into your marketing campaigns

Engage visitors and capture data

Create memorable experiences

The simple pop-up: often a small window prompting visitors to enter their email for newsletters. Functional? Yes. Memorable? Not so much.

The interactive pop-up: invites subscriptions but engages your visitors. Think quizzes, mini-games, or even a simple slider to choose preferences. It’s not just a pop-up; it’s an experience.

At the end of an interactive campaign, winning participants receive their coupon via email, head into the store, and redeem their prize—it’s as simple as that!

  • Each win activates a unique, redeemable voucher via emai
  • Easy to manage, with no need to track separately or upload special codes

Once you capture, convert shoppers

Boost your sales

Incorporate specialized formats designed to facilitate the sale of challenging products such as jeans, creams, or sneakers. This can pose a difficulty particularly in online sales of more intricate items.

The aim is to assist customers in discovering products or services tailored to their specific needs.

Typically, guided selling employs a question and answer approach, culminating in personalized recommendations. Among these methods, quiz formats featuring examples are widely favored for achieving this objective.

Additionally, our customers have emphasized the advantage of reducing returns.

Instead of simply offering a discount for signing up, encourage your visitors to engage in an interactive experience where they register, participate, and have the chance to win the discount. This approach not only keeps them more engaged with your brand but also provides you with valuable insights into their interests and needs.

Integrate consolation prizes with the sense of urgency by highlighting that the promotion is expiring soon, prompting them to convert faster. Incorporate this into the checkout process for maximum impact.

Firstly, improve customer knowledge thanks to accurate data collected via interactive content. Then, use these insights to deliver segment-based offers and customised communications, like product recommendations. Finally, feed your marketing tools (CRM, CDP, DMP) with customer data and leverage a data-driven marketing strategy.

Once you convert, retain them

Nurture customer loyalty

Engage and ensure your customer fidelity. Loyalty programs – which recognise and reward long-term patrons – help retain customers and increase your revenue through captivating incentives. In today’s digital age, the competition has increased – customers have more options to choose from. 

An engaged audience is more likely to visit your website, make purchases, recommend your brand to others, and more. Introductory rewards, discount offers, and loyalty programs are all opportunities to activate your customers and create an incentive to spend. 

Increase reach

Engage audiences

Improve brand recall

Enrich user experience

Retain loyalty

Boost your sales

Intuitive, drag and drop platform

Create, design, and launch interactive campaigns in no time

Customise your campaigns to fit your style – use your own custom fonts, sounds, videos, and branding to create a consistent user experience and improve brand awareness. Our user-friendly, drag and drop design editor makes it simple to bring your ideas to life in a fun and interactive way.  Make it easier for people to discover and engage with your brand and leave a lasting impression with interactive experiences.


Plan your marketing campaigns

  • Register to Scratcher platform
  • Select your interactive  format
  • Define the start – end of the campaign
  • Define the prizes or the outcome after participating


Build your interactive campaign

  • Add your branding in the editor
  • Define the form fields for registering to particpate
  • Copy-paste the code in the landing page
  • Integrate with your MarTech


Activate it in
your marketing channels

  • Insert a pop-up in your website
  • Paid Ads
  • E-mail 
  • Place QR codes in point of sales, screens, rollers, or booths
  • Social Media



  • Total participants
  • Conversion Rates
  • Impressions
  • Engagement –Time spent
  • Total prizes redeemed
  • Newsletter Subscribers
  • Qualified Leads 

Choose from 20+ interactive formats

An interactive format for each stage of your marketing funnel - no matter your goal!

Spin a wheel on the center, shrimps, sunglasses, flight and beach on the bottom

Light blue background. Six colorful easter eggs. Mystery Box for seasonal customer activation

iPad with the quiz for NorgesEnergi. golden background, purple label on the bottom

A stylized knight on the center. on the bottom, a babboe cargo bike with its price.

Coming soon: Native webshop integration!

Easily integrate all of your favourite tools

It’s simple to connect Scratcher to your marketing tech stack, like Shopify,  Klaviyo, HubSpot, etc. Map the fields, and transfer the data you want. Connect with more than 3,000 tools/web apps using Scratcher integrations or Zapier.

Business Stories

Discover firsthand how Scratcher has improved the outcomes for various e-commerce brands by incorporating an interactive layer into their marketing strategies.

The leading snack company merged gamification with the virality of influencer marketing to inspire friendly competition and activate their target audience.

Huge Christmas success! With 450.375 participants, this campaign had high customer involvement and engagement.

How Continental drove a 130% increase in newsletter subscriptions with one campaign.

What do users think about working with Scratcher's platform?

Find the right pricing plan for your business

Regardless of the size of your organisation or your marketing toolstack, we have a pricing plan that fits your needs

14 day free trial

  • Build and test games
  • Tips & recommendations​
  • No commitments!
  • Your branding


  • 20+ games formats
  • Your branding
  • Onboarding & training
  • Exclusive features


Let's talk
  • Tailored solution
  • ESP & CRM integrations
  • Consulting experts hours
  • Unlimited participants

Single Campaign

Let's talk
  • We build it for you!
  • You provide the materials
  • Ready-to-use
  • Starting at €2.000