Interactive Marketing for Consumer Goods
Increase engagement with your audience throughout their purchasing journey. Explore various interactive methods and effective strategies tailored for Consumer Goods brands.
+20
game
formats
Easy integrations
to more than
120 systems
Build your
first campaign
in less than 60 minutes
Trusted by +300 brands:
Get more out of what you already do. Add an interactive layer to your marketing campaigns.
Engage visitors and capture data
Create memorable experiences
The simple pop-up: often a small window prompting visitors to enter their email for newsletters. Functional? Yes. Memorable? Not so much.
The interactive pop-up: invites subscriptions but engages your visitors. Think quizzes, mini-games, or even a simple slider to choose preferences. It’s not just a pop-up; it’s an experience.
At the end of an interactive campaign, winning participants receive their coupon via email, head into the store, and redeem their prize—it’s as simple as that!
- Each win activates a unique, redeemable voucher via emai
- Easy to manage, with no need to track separately or upload special codes
Once you capture, convert shoppers
Boost your sales
Incorporate specialized formats designed to facilitate the sale of challenging products such as jeans, creams, or sneakers. This can pose a difficulty particularly in online sales of more intricate items.
The aim is to assist customers in discovering products or services tailored to their specific needs.
Typically, guided selling employs a question and answer approach, culminating in personalized recommendations. Among these methods, quiz formats featuring examples are widely favored for achieving this objective.
Additionally, our customers have emphasized the advantage of reducing returns.
Instead of simply offering a discount for signing up, encourage your visitors to engage in an interactive experience where they register, participate, and have the chance to win the discount. This approach not only keeps them more engaged with your brand but also provides you with valuable insights into their interests and needs.
Integrate consolation prizes with the sense of urgency by highlighting that the promotion is expiring soon, prompting them to convert faster. Incorporate this into the checkout process for maximum impact.
Firstly, improve customer knowledge thanks to accurate data collected via interactive content. Then, use these insights to deliver segment-based offers and customised communications, like product recommendations. Finally, feed your marketing tools (CRM, CDP, DMP) with customer data and leverage a data-driven marketing strategy.
Once you convert, retain them
Nurture customer loyalty
Engage and ensure your customer fidelity. Loyalty programs – which recognise and reward long-term patrons – help retain customers and increase your revenue through captivating incentives. In today’s digital age, the competition has increased – customers have more options to choose from. Make sure your loyalty program stands out with gamification!
Adding the Scratcher platform to your CRM system lets you set up unique interactive experiences for customers who haven’t bought anything in a period of time, inviting them to participate and make a purchase in an engaging way.
Easy and intuitive, our platform offers an effortless drag and drop experience
Create, design, and launch interactive campaigns in less than 60 minutes
Keep your campaigns on brand. With our editor, you can use your own custom fonts, sounds, and videos to maintain brand consistency. And get started in less than an hour.
It’s easy to make a campaign – even if you’re not a designer.
1
Plan your marketing campaigns
- Register to Scratcher platform
- Select your interactive format
- Define the start – end of the campaign
- Define the prizes or the outcome after participating
2
Build your interactive campaign
- Add your branding in the editor
- Define the form fields for registering to particpate
- Copy-paste the code in the landing page
- Integrate with your MarTech
3
Activate it in
your marketing channels
- Insert a pop-up in your website
- Paid Ads
- Place QR codes in point of sales, screens, rollers, or booths
- Social Media
4
Optimise
&
Analyse
- Total participants
- Conversion Rates
- Impressions
- Engagement –Time spent
- Total prizes redeemed
- Newsletter Subscribers
- Qualified Leads
Choose from 20+ interactive formats
An interactive format for each stage of your marketing funnel - no matter your goal!
Coming soon: Native webshop integration!
Easily integrate all of your favourite tools
It’s simple to connect Scratcher to your marketing tech stack, like Shopify, Klaviyo, HubSpot, etc. Map the fields, and transfer the data you want. Connect with more than 3,000 tools/web apps using Scratcher integrations or Zapier.
Here’s how other companies have fared
Discover how companies like Toyota, Continental and Yummy Hair have used Scratcher for their campaigns and get inspired by their success stories.
Yuaia Haircare implemented the Wheel of Fortune and the Scratch Card campaigns, effectively reducing lead prices.
With one single campaign through Christmas Toyota managed to get more than 450.000 participants.
How Continental drove a 130% increase in newsletter subscriptions with one campaign.
What do users think about working with Scratcher's platform?
Find the right pricing plan for your business
Regardless of the size of your organisation or your marketing toolstack, we have a pricing plan that fits your needs
14 day free trial
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Build and test games
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Tips & recommendations
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No commitments!
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Your branding
Starter
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20+ games formats
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Your branding
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Onboarding & training
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Exclusive features
Pro
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Tailored solution
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ESP & CRM integrations
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Consulting experts hours
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Unlimited participants
Single Campaign
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We build it for you!
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You provide the materials
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Ready-to-use
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Starting at €2.000