“[We want our] customers to go on a journey with us and be inspired by the world of Rito.dk,” Dennis Falkenberg, Rito.dk’s email-marketing specialist, explains. “That’s the lucky thing about being into yarn and all of the different patterns we have—[the variety and the possibilities help] the customers we get as leads to inspire them to buy our products.”
For the low and high points of the year, interactive campaigns can provide a boost to optimise revenue during an integral season. For major holidays and events, gamification offers an opportunity to drive sales and give something extra to existing customers, while also increasing brand awareness and reaching new leads in your target audience.
Words of advice
“The easiest and shortest advice? Just do it!” Dennis encourages those that are on the fence about integrating gamification into their marketing strategy to simply try it. “Gamification marketing is a really great way to drive extra revenue, segment customers (and get to know them) in a different way, and improve your other marketing tools (for example, email marketing).”
No matter your goal, gamification marketing can work for any company, of any size, in any industry. Interactive campaigns can be used alone or alongside your traditional marketing strategies—as in this case from Rito.dk—allowing you to reinforce your message across channels and strengthen your campaign as a whole.
