"In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. However, this can rise to as much as 85%, depending on the specific campaign and its outcomes."

“In general, we think about gamification every time we launch a new campaign, because Scratcher helps activate our audience and campaigns even more than traditional advertising! It’s a really cool way to engage our customers and a great way to learn more about their preferences for future offers, newsletters, or campaigns.”

"We created a Christmas calendar and each day, everyone had to participate and answer questions regarding either our brand, our product, or anything in that point of view. We saw a huge, huge rate on people who were going through [the calendar … the conversions were higher than I’ve ever seen! But, also what was really interesting to see was that we gained … 130% more on our newsletter! The numbers were quite low from a starting point of view, but the percentage was really high once we were done."

"Our main goal for this Valentine’s campaign was to increase our revenue–the bonus was lead gen. This is true for all of our Scratcher campaigns–revenue and new leads–as gamification is a great way to activate your target audience and convert them into buying customers. And this campaign was hugely successful for us in terms of ‘here and now’ revenue and new, activated leads!"

“The platform is straightforward to use, simple to tailor to your needs, and if you ever need assistance, it's readily available. It truly pays off in terms of the value it brings to us. The system is quite intuitive – I figured it out on my own without any formal training”.

"We have been working with Scratcher for 3 years now. The partnership has been smooth and rewarding in terms of lead generation and sales. Scratcher has been an extremely competent business partner. In fact, they continuously made the effort to achieve the customer's satisfaction."