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See all the features in our powerful campaign builder.


Connect Scratcher with your favorite tools.


Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.




Media & Entertainment




Create new business and upsell opportunities with gamification marketing.

Customers Stories

Discover success stories from brands like yours.



Knowledge Base

Get quick answers to the most commonly asked questions

Interactive Marketing for Gambling Businesses

Whether you're running an online casino, lottery, betting platform, or a B2B gambling business, we can help you increase engagement with your audience throughout their purchasing journey.




Three phones show different gamification assets: memory game for tena, spin the wheel for apollo, and mystery box for dfds. Several bubbles with faces

Trusted by +300 brands:

Engage to personalise, and personalise to engage

Driving engagement with interactive marketing

Our platform supports luck-based games similar to those in physical casinos. We use data instead of money and offer a seamless play account management system. This system allows for real-time user ID management and prize-rewards exchange. Integration with normal trigger flows is straightforward, ensuring a smooth part of the user journey.

Get more out of what you already do. Add an interactive layer into your marketing campaigns

Increase reach

To stand out, we believe in making sign-up offers more attractive and enhancing the perception of winning through well-crafted promotional offers and pages. This approach is essential for attracting people to our extensive game library.

Engage audiences

Incentives are highly effective in boosting engagement, and an engaged audience is more inclined to visit your website, and participate in your activities. Employ interactive marketing to encourage your customers to progress to the next stage in their customer life cycle.

Improve brand recall

 Position your brand effectively in a competitive market. Interactive marketing involves your audience actively engaging with your marketing campaigns. This active involvement means that both new and existing visitors are more likely to notice, understand, and recall your message, which can make your brand more memorable and distinct over time.

Enrich user experience

By providing an engaging experience and rewards, you encourage your audience to share their personal information (first-party data). The more current this data is, the better you can tailor offers for each customer segment, enhancing their overall experience. 

Retain loyalty

Acknowledge the high cost of acquiring one-time participant and the value of converting them to repeat customers. When you provide incentives or acknowledge your top customers, you create a memorable experience for them and deepen the emotional bond they have with your brand.

Boost your sales

Implementing dynamic marketing tactics such as providing initial incentives, price reductions, and customer loyalty schemes can enhance your sales and cultivate a devoted, returning customer base.  

Each game is password-protected and designed for specific eligibility

Create, design, and launch interactive campaigns in no time

Customise your campaigns to fit your style – use your own custom fonts, sounds, videos, and branding to create a consistent user experience and improve brand awareness. Our user-friendly, drag and drop design editor makes it simple to bring your ideas to life in a fun and interactive way.  Make it easier for people to discover and engage with your brand and leave a lasting impression with interactive experiences.


Plan your marketing campaigns

  • Register to Scratcher platform
  • Select your interactive  format
  • Define the start – end of the campaign
  • Define the prizes or the outcome after participating


Build your interactive campaign

  • Add your branding in the editor
  • Define the form fields for registering to particpate
  • Copy-paste the code in the landing page
  • Integrate with your MarTech


Activate it in
your marketing channels

  • Insert a pop-up in your website
  • Paid Ads
  • E-mail 
  • Place QR codes in point of sales, screens, rollers, or booths
  • Social Media



  • Total participants
  • Conversion Rates
  • Impressions
  • Engagement –Time spent
  • Total prizes redeemed
  • Newsletter Subscribers
  • Qualified Leads 

Choose from 20+ interactive formats

An interactive format for each stage of your marketing funnel - no matter your goal!

Spin a wheel on the center, shrimps, sunglasses, flight and beach on the bottom

Light blue background. Six colorful easter eggs. Mystery Box for seasonal customer activation

iPad with the quiz for NorgesEnergi. golden background, purple label on the bottom

A stylized knight on the center. on the bottom, a babboe cargo bike with its price.

We hold ISO certification, which guarantees the security of your data

Easily integrate all of your favourite tools

Connecting Scratcher to your marketing tools is easy. Just map the fields and transfer the data you need. You can integrate with over 3,000 tools and web apps using Scratcher integrations or Zapier. Our system uses data, not money, and provides a smooth account management experience. This includes real-time user ID management and prize-reward exchanges, all easily integrated into your usual processes for a seamless user experience.

Business Stories

Due to the highly competitive nature of this segment, we maintain confidentiality regarding quotes and customer names. Our focus remains on delivering efficient and quick integrated solutions to keep your offerings fresh and engaging.

What do users think about working with Scratcher's platform?

Find the right pricing plan for your business

Regardless of the size of your organisation or your marketing toolstack, we have a pricing plan that fits your needs

14 day free trial

  • Build and test games
  • Tips & recommendations​
  • No commitments!
  • Your branding


  • 20+ games formats
  • Your branding
  • Onboarding & training
  • Exclusive features


Let's talk
  • Tailored solution
  • ESP & CRM integrations
  • Consulting experts hours
  • Unlimited participants

Single Campaign

Let's talk
  • We build it for you!
  • You provide the materials
  • Ready-to-use
  • Starting at €2.000