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🗣️30 minutes of Live Chat with marketing experts

Monday, May 27th 2024 - 2:00 PM (CEST)

CDPs Decoded: Trends, Cookieless Strategies & Data Activation Tactics for e-commerce brands

Join us for an existing discussion about data collection, data activation and CDP’s. Nikolaj Skarbye, CCO at Scratcher and Anders Spicker, Customer Success Director at Raptor will walk you through all the essentials a cookie-less future in e-commerce settings.

Speakers:

What You Will Learn:

  1. Understanding CDPs Hype: Explore why Customer Data Platforms are becoming a top trend. Discover the factors driving their popularity, including enhanced customer insights, the imperative for personalization, and the role of data-driven marketing strategies. Understand the considerations for choosing data sources, planning your investment, and structuring your team for success.

  2. The Value of CDPs in a Cookieless World: Assess the increasing importance of CDPs as third-party cookies are phased out. Learn about developing a robust data strategy that emphasises first-party data to maintain competitive edge.

  3. Activating Data Across Channels: Dive into best practices for data collection and utilisation. Examine real-world use cases and strategies for activating data across various marketing channels to optimise engagement and conversions. 

Who Should Attend?

    • CEOs;

    • CMO’s;

    • Sales Managers;

    • E-Commerce Managers;

    • Marketing Professionals;

    • CRM Specialists;

    • Email Marketing Specialists.