Edit Content

Features

See all the features in our powerful campaign builder.

Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.

Gambling

NGO

Insurance/Financial

Consumer Goods

Media & Entertainment

Tourism

B2B

Banking

Create new business and upsell opportunities with interactive marketing.

Customers Stories

Discover success stories from brands like yours.

NGO

Insurance/Financial

Knowledge Base

Get quick answers to the most commonly asked questions

Customer case

How Rito.dk achieved an ROI of 19,5%

Using discount codes as a consolation prize resulted in increased traffic to their webshop and an ROI of 19,5%.

Rito-prizes

Rito.dk is an online yarn and hobby shop with offices and a warehouse in north-western Denmark. Founded in 2014, they now employ 65 full-time employees, several which have experience running e-commerce webshops. They have combined this expertise with many years of experience and passion in knitting, crocheting, and other hobbies.

Incentive to visit the webshop

By activating and promoting their campaign across all marketing channels, Rito.dk managed to create a very successful Christmas campaign using the classic Slot Machine format. Their combination of both grand prizes and consolation prizes proved to be a very effective strategy, as the consolation prizes were discount codes that could be used directly in their webshop. Compared to Rito.dk’s previous year, there was an obvious increase in both traffic and revenue growth due to the implementation of their Scratcher campaign.

 

“The goal of our activity was to generate both leads and revenue. We had set up a slot machine where there were a number of main prizes up for grabs. In addition to the main prizes, there was a new consolation prize each day. The consolation awards consisted of various discount codes and free items. Thanks to the consolation awards that helped get participants to convert, we experienced an ROI of 19.5+ thousands of new mail and SMS permissions.”
Kasper Toxvig
Kasper Toxvig
Marketing Manager, Rito.dk

The winning results

With a launch during one of the year’s biggest events—Christmas—Rito.dk embedded the campaign on their own website using an automatically generated JavaScript embed code, ensuring that it was visible for the widest audience possible.

  • 2 out of 3 of the participants were new permissions
  • Participants returned and tested their luck 5,6 times on average throughout the campaign
  • Using discount codes as a consolation prize resulted in increased traffic to Rito.dk’s webshop, and a ROI of 19,5% due to this increased traffic.

Read more cases

Gamification Marketing in Retail: Connecting online and in-store experiences

We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.

Lampeguru uncovered new revenue opportunities during Black Friday

The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4582 unique leads

Omnichannel marketing with POWER

TV LIVE LIVE shopping with high engagement and more than 40% conversion.

Driving conversions for Continental

A Christmas campaign with a 130% increase in newsletter subscribers.

Mastering lead generation with Dansk Boligvurdering

A customer-centric, always-on strategy with over 70% conversion.

Huge holiday success for Toyota

With 25241 unique participants, this gamification marketing campaign had high customer involvement and engagement.