With a launch during one of the year’s biggest events—Christmas—Rito.dk embedded the campaign on their own website using an automatically generated JavaScript embed code, ensuring that it was visible for the widest audience possible.

• 2 out of 3 of the participants were new permissions
• Participants returned and tested their luck 5,6 times on average throughout the campaign
• Using discount codes as a consolation prize resulted in increased traffic to Rito.dk’s webshop, and a ROI of 19,5% due to this increased traffic.

Words of advice

“The easiest and shortest advice? Just do it!” Dennis encourages those that are on the fence about integrating gamification into their marketing strategy to simply try it. “Gamification marketing is a really great way to drive extra revenue, segment customers (and get to know them) in a different way, and improve your other marketing tools (for example, email marketing).”

No matter your goal, gamification marketing can work for any company, of any size, in any industry. Interactive campaigns can be used alone or alongside your traditional marketing strategies—as in this case from Rito.dk—allowing you to reinforce your message across channels and strengthen your campaign as a whole.