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Create new business & opportunities with gamification marketing.
Create new business & opportunities with gamification marketing.
Get inspired by stories from brands like yours
Gamification marketing content
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Get quick answers to the most commonly asked questions
See all the features in our powerful campaign builder.
Connect Scratcher with your favorite tools.
Choose from more than 20 interactive formats.
Leverage your marketing goals with our know-how and access our top-tier individualized services.
Create new business and upsell opportunities with gamification marketing.
Discover success stories from brands like yours.
Get quick answers to the most commonly asked questions
Customer case
This furniture retailer achieved 380% growth in loyalty club members through their year-round activation campaigns using Scratcher's gamification marketing platform.
Renowned for its high-quality furniture and inspiring interior designs, originated as a physical store has now expanded online, offering a vast range of products to a broader audience.
The furniture retailer brand’s primary goal was to engage and connect with customers while simultaneously increasing brand data to improve the customers experience with the brand.
Camila had been using Scratcher's platform for approximately two years. She emphasized how Scratcher enabled the brand to generate leads in a fun and innovative manner.
Jacobsen Mobler’s product range includes indoor and outdoor furniture, lighting, and home accessories, providing a wide array of items for promotion through these campaigns.
Under Camila’s guidance, Jacobsen Mobler experienced a remarkable 380% growth in their loyalty club membership, escalating from 25,000 to approximately 120,000 members. A significant portion of this growth was attributed to the effective use of Scratcher’s interactive campaigns. This increase played a pivotal role in expanding the brand’s newsletter subscriptions and personalizing customer experiences.
Camila’s strategic use of Scratcher involved various campaign formats like the Wheel of Fortune, Personality Tests, Mystery Box, Scratch Card, Quiz, and more. She tailored these campaigns to align with seasonal events such as Christmas, Valentine’s Day, and Black Friday, ensuring year-round engagement.
One of the most successful campaigns was the brand’s birthday event, which boasted a 45% conversion rate and generated 14,704 participants, and 4,000 new members to the brand loyalty club. This campaign featured a recognizable furniture piece as a prize, sparking considerable interest and engagement.
Reflecting on the effectiveness of these campaigns, Camila revealed that after the campaigns finished most participants remained as members of the loyalty club, continually inspired by Jacobsen Mobler’s offerings.
Camila’s experience with Scratcher's platform at Jacobsen Mobler illustrates the potential of interactive marketing in engaging customers, generating leads, and boosting brand loyalty. Her strategic use of the platform for year-round campaigns has not only increased the brand’s member base but also fostered a deeper connection with its audience.
A key success factor Camila highlighted was the platform’s user-friendliness and its seamless integration with the company’s website and email marketing strategies.
Regarding campaign development, Camila worked mostly independently on the Scratcher platform, mentioning that it could take as little as a day to organize a campaign or up to a week for more complex ones like an advent calendar for a Christmas seasonal campaign.
In terms of marketing strategies, Camila utilized a mix of organic posts on social media platforms, advertising, newsletters, and member magazines to promote these interactive campaigns. She also employed website pop-ups to enhance participation.
Camila suggests incorporating GIFs into the creative materials for campaign activation across social media, advertisements, and email marketing. During the anniversary campaign, the open rate achieved an average of 70% across all email communications throughout the campaign period.
Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families. By implementing gamification campaigns, MS-forbundet successfully boosted lead generation, increased donor conversion rates, and enhanced overall engagement. This NGO tells the impact of these tactics and shares the results achieved.
In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.