"We created an advent calendar with a quiz behind each door, designed to match the season and combine questions about our customer club, MyPOWER, with fun Christmas puzzles such as guesswork about advent calendar premieres. The gate format ensured a high return visit rate, as people came back daily to see what the next gate was hiding. This not only gave us high interaction and revisit rates, but also a remarkable overall conversion rate. The combination of an advent calendar with an accompanying quiz has clearly shown huge potential in the form of a highly satisfying conversion."

"The goal of our activity was to generate both leads and revenue. We had set up a slot machine where there were a number of main prizes up for grabs. In addition to the main prizes, there was a new consolation prize each day. The consolation awards consisted of various discount codes and free items. Thanks to the consolation awards that helped get participants to convert, + thousands of new emails and SMS permissions."