Activating Interactive Marketing Campaigns

Activating success: The key phase after creating your interactive marketing campaign   In interactive marketing, creating a campaign is just the start. You’ve put a lot of thought into every part, like picking the right activities, branding, prizes, and when people can join in. But the most important step is what comes next – activation. […]

Revolutionise your marketing with Scratcher’s interactive platform

Revolutionise your marketing with Scratcher’s interactive platform In the world of marketing, standing out and engaging with your audience can be a challenge. This is where Scratcher’s interactive platform steps in, making it effortless for businesses of all sizes to elevate their marketing strategies without needing any technical skills. Let’s dive into the features that […]

Top 3 – Valentine’s gamification campaigns

Love is in the air! With Valentine’s Day fast approaching, brands are looking for ways to stand out amongst the competition and capture their audience’s attention. By adding elements of play, competition, and rewards to your marketing this year, you can create a truly memorable experience for your customers. The best part? Gamification campaigns can […]

Maximising your interactive marketing strategy in 2024

Maximising your interactive marketing strategy in 2024 Understanding and capitalising on key seasonal dates is crucial for success. With insights from 2023, let’s explore how you can shape your interactive marketing campaigns in Europe for maximum impact, using both current challenges and seasonal spikes as your guiding forces. During 2023, personalised campaigns saw a 20% […]

Crafting a winning Valentine’s interactive campaign

Crafting a winning Valentine’s interactive campaign You don’t need to focus on typical Valentine’s items like roses or chocolates for your interactive marketing campaign. Think of the season as just a backdrop, a reason to engage, while your real focus should be on meeting your marketing goals. That’s what shapes your strategy for the perfect […]

Empowering brand engagement: Leveraging first-party and zero-party data

Empowering brand engagement: Leveraging first-party and zero-party data Brand engagement has evolved into a pivotal factor for business success. Deloitte Insights highlighted that businesses that personalize customer experiences see a 10-20% increase in revenue.   Understanding and responding to customer needs in real time has become the cornerstone of effective engagement strategies. Learn more about […]

Brand Engagement: Bridging the gap to meet Gen Z’s expectations

Brand Engagement: Bridging the gap to meet Gen Z’s expectations Generation Z has emerged as a cohort with distinctive characteristics and expectations. Born between the mid-1990s and early 2010s, Gen Z is a generation raised in a digital era, characterized by technological immersion and instant connectivity. They bring a unique set of values, behaviours, and […]

Maximizing Brand engagement across the buyer journey

Maximizing brand engagement across the buyer journey Tackling challenges & unlocking opportunities Optimizing engagement throughout the buyer journey isn’t a walk in the park. Marketers grapple with challenges at every turn, from identifying the right tools to fostering consistent engagement across diverse consumer touchpoints. But…first things first—why is engagement pivotal at every stage of the […]

Supercharge your data: Gamification marketing strategies for effective data enrichment

Supercharge your data: Gamification marketing strategies for effective data enrichment In the world of digital marketing, where data reigns supreme! Picture this: the more you know about your audience, the sharper your marketing game becomes. CRM managers know well about this. It’s not just a hunch; it’s a trend backed by statistics. According to a […]

Gamification in email marketing

Mie Oline Erichsen Marketing Internal at Ackermann Gamification in email marketing Discover the secrets to transforming your campaigns into interactive and rewarding experiences. This insightful piece was originally crafted by Mie Oline Erichsen and has been thoughtfully translated into English for your reading pleasure. Ready to level up your email game? Find out how below! […]