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Boosting engagement and conversion for Rito.dk

Rito.dk, is an online yarn and hobby shop based in north-western Denmark. They’ve been a significant player in the consumer goods industry since 2014. They have a team of 65 employees, including e-commerce experts and hobby enthusiasts, and specialize in knitting, crocheting, and creative hobbies.

As the holiday season draws near, we all bask in the warmth and enchantment that Christmas brings. It’s a time when traditions come alive, and the spirit of generosity fills the air. However, in the realm of e-commerce, the holiday season is more than just about traditions; it’s a pivotal period for making a significant impact online.

In this blog post, we delve into an inspiring story that not only captures the essence of the holiday season but also provides invaluable insights for businesses aiming to thrive during this festive time. It’s a story of creativity, engagement, and strategic thinking.

Rito.dk's journey to enhance online presence and drive engagement

In a bid to enhance their online presence and drive engagement, Rito.dk orchestrated a highly successful Christmas campaign. This campaign featured the classic Slot Machine format and was promoted across all of their marketing channels. 

At the heart of their strategy lay a brilliant combination of enticing main prizes and valuable discount codes as consolation rewards. What set these consolation prizes apart was their immediate usability on Rito.dk’s website. This innovative approach resulted in a remarkable increase in both website traffic and revenue compared to the previous year.


"Our aim with this campaign was to achieve two objectives: generating leads and increasing revenue. We designed a slot machine with several valuable main prizes. On top of these main prizes, we introduced a fresh consolation prize every day. These consolation prizes included different discount codes and complimentary items. Thanks to these consolation rewards, which encouraged participants to take action, we gained over 19.5 thousand new email and SMS permissions, resulting in a significant return on investment."
Kasper Toxvig
Kasper Toxvig
Marketing Manager, Rito.dk
christmas background, slot machine with knitting items on the rolls. popup with prizes of the slot machine, rito.dk campaign

The achievements


Rito.dk’s Christmas campaign exemplifies how creativity, engagement, and strategic thinking can make a significant impact in the world of e-commerce, especially during the holiday season. This success story serves as a valuable guide for businesses seeking to drive webshop traffic through incentives, ultimately enhancing their online presence and revenue. Stay tuned for more insights on optimizing your e-commerce strategy for success.

Ready to boost your holiday marketing strategy?

Get ahead of the holiday rush! Register your brand for Scratcher’s Christmas campaign by September to enjoy a FREE campaign setupDon’t miss out on interactive festive campaigns that engage your audience.

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