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Customer case

Here’s how Yuaia Haircare lowered its lead prices by ~ 50%

Thriving in the highly competitive beauty industry demands strategic and cost-effective marketing. Recognising the significance of maximizing the marketing budget, Kasper Lindgren, co-owner of Yuaia Haircare, implemented Scratcher. 

About the company

Consumer goods

Yuaia Haircare is a family-owned business. The webshop was created by the mother, son and daughter-in-law working out of the small harbor town of Glyngøre in Denmark. They have worked in the beauty industry for almost 5 years, where they previously ran the Skiin.dk webshop. 

Marketing is about getting the most for the buck

Thriving in the highly competitive beauty industry demands strategic and cost-effective marketing. Recognising the significance of maximizing the marketing budget, Kasper Lindgren, co-owner of Yuaia Haircare, implemented Scratcher. 

 

They had three quite simple objectives for their Scratcher campaign:

 

  • Lowering lead prices
  • Increasing time spent with the brand
  • Personalization of the customer journey

To reach those objectives, Yuaia Haircare implemented the Wheel of Fortune and the Scratch Card campaigns, effectively reducing lead prices. To personalize the customer journey, the brand incorporated quiz games on their website, ensuring a personalized experience that guides customers to the right products and content.

The results speak for themselves​

The best results are the ones that speak for themselves. And these certainly do. Through effective gamification, Yuaia Haircare slashed lead prices by roughly 50% and substantially enhanced customer engagement via interactive quizzes. 

“We have been really happy with Scratcher and the performance of gamification marketing. It has become an integrated part of our strategy on social media, as well as in our e-mail marketing and webshop. We couldn't be happier with the outcome we have received!”
Kasper Lindgren
Co-owner, Yuaia Haircare
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