Customer case

Here’s how Yuaia Haircare lowered its cost per lead by ~ 50%

Yuaia Haircair is a true, family-owned business. It was founded in Glyngøre (the same city as Jonas Vingegaard is from) by mother, son and daughter-in-law back in 2021. 

Case Yummi Haircare

Marketing is about getting the most for the buck

Running a business in a market as competitive as the beauty niche, getting the most out of your marketing budget is crucial. Therefore, Kasper Lindgren, co-owner at Yuaia Haircare, implemented Scratcher. 

 

They had three quite simple objectives for their interactive campaign:

 

  • lowering lead prices
  • increasing time spent with the brand
  • personalization of the customer journey

 

To reach those objectives Yuaia Haircare implemented several interactive formats. The Wheel of Fortune and the Scratch Card campaigns to lower their lead prices. To personalize the customer journey, they integrated quiz games on the website to help guide its customers to the right products and content.

The results speak for themselves

The best results are the ones that speak for themselves. And these certainly do. With the use of gamification, Yuaia Haircair has lowered its lead prices by approximately 50% and increased the time spent with the brand significantly through the quiz element.

“Scratcher has become an integrated part of our strategy on social media, as well as in our e-mail marketing and webshop. We couldn't be happier with the outcome we have received!”
kasper lindgren
Kasper Lindgren
Co-owner, Yuaia Haircare
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