Customer case
Successful personalisation of the customer journey
Increased conversion, data enrichment and the time spent with the brand significantly with full funnel Gamification strategy
About the company
Consumer goods
Yummi Haircare is a family-owned business. The webshop was created by the mother, son and daughter-in-law working out of the small harbor town of Glyngøre in Denmark. They have worked in the beauty industry for almost 5 years, where they previously ran the Skiin.dk webshop.
Business Objective
Firstly, Yummi Haircare implemented the Wheel of Fortune and the Scratch Card campaigns with the goal of lowering lead prices.
Their second focus with gamification was personalizing the customer journey. To do this, the brand has integrated quiz games on the website to help guide its customers to the right products and content.
KPI's for the campaign
Yummi Haircare’s key metrics have been:
- lowering lead prices
- increasing time spent with the brand
- personalization of the customer journey
Campaign Results
With the use of gamification, Yummi Haircare has lowered its lead prices by approximately 50% and increased the time spent with the brand significantly through the quiz element.
Yummi Haircare have successfully integrated the gamification within their marketing funnel, which enables the brand to personalize the customer journey through targeted ads, emails and interactive content.
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