Customer case

Successful personalisation of the customer journey

Increased conversion, data enrichment and the time spent with the brand significantly with full funnel Gamification strategy

Case Yummi Haircare

About the company

Consumer goods

Yummi Haircare is a family-owned business. The webshop was created by the mother, son and daughter-in-law working out of the small harbor town of Glyngøre in Denmark. They have worked in the beauty industry for almost 5 years, where they previously ran the Skiin.dk webshop. 

Business Objective

Firstly, Yummi Haircare implemented the Wheel of Fortune and the Scratch Card campaigns with the goal of lowering lead prices.

Their second focus with gamification was personalizing the customer journey. To do this, the brand has integrated quiz games on the website to help guide its customers to the right products and content.

KPI's for the campaign

Yummi Haircare’s key metrics have been:

  • lowering lead prices
  • increasing time spent with the brand
  • personalization of the customer journey
“We have been really happy with Scratcher and the performance of gamification marketing. It has become an integrated part of our strategy on social media, as well as in our e-mail marketing and webshop. We couldn't be happier with the outcome we have received!”
kasper lindgren
Kasper Lindgren
Co-owner, Yummi Haircare

Campaign Results

With the use of gamification, Yummi Haircare has lowered its lead prices by approximately 50% and increased the time spent with the brand significantly through the quiz element.

Yummi Haircare have successfully integrated the gamification within their marketing funnel, which enables the brand to personalize the customer journey through targeted ads, emails and interactive content.

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