Interactive Marketing for E-Commerce Businesses
Increase engagement with your audience throughout their purchasing journey. Explore various interactive methods and effective strategies tailored for E-Commerce business.
+20
game
formats
Easy
integration
Drag
& drop
campaign builder
Trusted by +300 brands:
Engage to personalise, and personalise to engage
Driving engagement with interactive marketing
Interactive marketing not only engages your audience but also personalizes their experience. It relies on first-party data, ensuring better data quality and security for your audience. This approach is key in building a community and attracting new customers. When you showcase your products or services in a fun, interactive manner, it makes it more appealing and easier for people to discover and connect with your brand.
Get more out of what you already do. Add an interactive layer into your marketing campaigns
Increase reach
Interactive marketing not only attracts new customers and strengthens your existing community, but it also turns idle prospects into engaged leads, including newsletter subscribers. Utilize newsletters as a key tool for maintaining customer engagement and encouraging repeat purchases.
Engage audiences
Incentives are highly effective in boosting engagement, and an engaged audience is more inclined to visit your website, buy your products, and recommend your brand to others. Employ interactive marketing to encourage your customers to progress to the next stage in their customer life cycle.
Improve brand recall
Position your brand effectively in a competitive market. Interactive marketing involves your audience actively engaging with your marketing campaigns. This active involvement means that both new and existing visitors are more likely to notice, understand, and recall your message, which can make your brand more memorable and distinct over time.
Enrich user experience
By providing an engaging experience and rewards, you encourage your audience to share their personal information (first-party data). The more current this data is, the better you can tailor offers for each customer segment, enhancing their overall experience. Also, if your brand offers products that are challenging to purchase online, opt for a product guide format. This approach assists customers in making informed choices, thereby reducing the likelihood of returns, which can affect both revenue and sustainability.
Retain loyalty
Acknowledge the high cost of acquiring one-time shoppers and the value of converting them to repeat customers.When you provide incentives or acknowledge your top customers, you create a memorable experience for them and deepen the emotional bond they have with your brand. This loyalty often leads to customers buying more, including trying new products, which in turn increases revenue.
Boost your sales
Implementing dynamic marketing tactics such as providing initial incentives, price reductions, and customer loyalty schemes can enhance your sales and cultivate a devoted, returning customer base. Add an engaging game, like a wheel of fortune, that gives customers a chance to win the items in their shopping cart.
Intuitive, drag and drop platform
Create, design, and launch interactive campaigns in no time
Customise your campaigns to fit your style – use your own custom fonts, sounds, videos, and branding to create a consistent user experience and improve brand awareness. Our user-friendly, drag and drop design editor makes it simple to bring your ideas to life in a fun and interactive way. Make it easier for people to discover and engage with your brand and leave a lasting impression with interactive experiences.
1
Plan your marketing campaigns
- Register to Scratcher platform
- Select your interactive format
- Define the start – end of the campaign
- Define the prizes or the outcome after participating
2
Build your interactive campaign
- Add your branding in the editor
- Define the form fields for registering to particpate
- Copy-paste the code in the landing page
- Integrate with your MarTech
3
Activate it in
your marketing channels
- Insert a pop-up in your website
- Paid Ads
- Place QR codes in point of sales, screens, rollers, or booths
- Social Media
4
Optimise
&
Analyse
- Total participants
- Conversion Rates
- Impressions
- Engagement –Time spent
- Total prizes redeemed
- Newsletter Subscribers
- Qualified Leads
Choose from 20+ interactive formats
An interactive format for each stage of your marketing funnel - no matter your goal!
Coming soon: Native webshop integration!
Easily integrate all of your favourite tools
It’s simple to connect Scratcher to your marketing tech stack, like Shopify, Klaviyo, HubSpot, etc. Map the fields, and transfer the data you want. Connect with more than 3,000 tools/web apps using Scratcher integrations or Zapier.
Business Stories
Business Stories
Discover firsthand how Scratcher has improved the outcomes for various e-commerce brands by incorporating an interactive layer into their marketing strategies.
What do users think about working with Scratcher's platform?
Find the right pricing plan for your business
Regardless of the size of your organisation or your marketing toolstack, we have a pricing plan that fits your needs
14 day free trial
-
Build and test games
-
Tips & recommendations
-
No commitments!
-
Your branding
Starter
-
20+ games formats
-
Your branding
-
Onboarding & training
-
Exclusive features
Pro
-
Tailored solution
-
ESP & CRM integrations
-
Consulting experts hours
-
Unlimited participants
Single Campaign
-
We build it for you!
-
You provide the materials
-
Ready-to-use
-
Starting at €2.000