Business Stories
See how Scratcher helps brands get better results by adding interactive layers into their marketing campaigns.
Search stories by:
Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families.
We recently had an engaging conversation with Mila Hvilshøj, Head of Marketing, Denmark & Sweden, who shared insights and achievements from Burger King’s latest gamified campaign to launch the new Whopper in the Scandinavian market.
The campaign resulted in a significant gain of 60,000 new email permissions, aligning with POWER’s strategy to capitalize on their strong conversion rates from leads to customers.
At the helm of ECOOKING’s eCommerce and digital strategy is Martin Vad Rudbeck Jespersen, the Head of eCommerce and Digital Media. Since joining the company in April 2024, Martin has been instrumental in aligning the brand’s digital strategies with its customer-centric vision.
Niels Klevin, Marketing Manager at Wolt, shares insights into his journey with gamification. He explains how he planned, executed, and launched successful seasonal campaigns using Scratcher’s gamification platform.
Discover how Aalborg Handball is utilizing gamification marketing to enrich sponsor relationships with data-driven insights, engage fervent fans, and boost their brand engagement strategy.
This furniture retailer achieved 380% growth in loyalty club members through their year-round activation campaigns using Scratcher’s gamification marketing platform.
We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.
Participants spent 71 hours, 14 minutes, and 34 seconds engaging with the brand, underscoring the interactive campaign’s substantial impact and success in capturing audience attention.
For the Danish market, Continental first explored gamification in the form of a Danish holiday staple – the Christmas calendar.
For the Danish market, Continental first explored gamification in the form of a Danish holiday staple – the Christmas calendar.
