Business Stories
See how Scratcher helps brands get better results by adding interactive layers into their marketing campaigns.
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We recently had an engaging conversation with Mila Hvilshøj, Head of Marketing, Denmark & Sweden, who shared insights and achievements from Burger King’s latest gamified campaign to launch the new Whopper in the Scandinavian market.
Today, we explore the innovative marketing landscape at Scandinavian Print Group through the lens of Astrid van der Sterren, who masterfully balances the promotion of 18 brands across multiple countries.
In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.
Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families. By implementing gamification campaigns, MS-forbundet successfully boosted lead generation, increased donor conversion rates, and enhanced overall engagement. This NGO tells the impact of these tactics and shares the results achieved.
For their Christmas campaign, Red Barnet used gamification marketing to raise awareness about their mission.
The campaign attracted an impressive 16,000 unique visitors and resulted in 13,000 unique sign-ups, achieving an 84% conversion rate!
Niels Klevin, Marketing Manager at Wolt, shares insights into his journey with gamification. He explains how he planned, executed, and launched successful seasonal campaigns using Scratcher’s gamification platform.
Bridging the gap between the physical and the digital–this is the aim not only of POWER’s overarching omnichannel strategy, but also of their monthly live shopping broadcast, POWER TV LIVE.
The campaign resulted in a significant gain of 60,000 new email permissions, aligning with POWER’s strategy to capitalize on their strong conversion rates from leads to customers.
A value-adding campaign that garnered 834 new leads—and 10% lead-to-sales conversion—in just two months.
Retail activation techniques achieved conversion rates beyond expectations: Nova Vista aimed for a 50% conversion rate with their introduction of Scratcher’s gamified experiences. The result? An impressive 89%.
For the Danish market, Continental first explored gamification in the form of a Danish holiday staple – the Christmas calendar.
For the Danish market, Continental first explored gamification in the form of a Danish holiday staple – the Christmas calendar.