Spillehallen.dk has a solid and loyal customer database, but sometimes it can be difficult to constantly offer the right content. That is why Spillehallen.dk chose to use Scratchers platform to further enrich the database with game elements to increase the value of the newsletters and also to increase conversion
Take advantage of the many gambling opportunities to increase the opening rate and involve its recipients in a different way.
The scratching game has increased the engagement of Spillehallen.dk’s customers, and tripled the traffic from their regular newsletter.
The scratch game was designed for Halloween and with simple and beautiful elements, the game has become "inviting"
"We thought the Scratcher platform could be interesting to test on our customers - we are in the gaming industry so it would be natural for our customers. We were really surprised by the conversion and not least the commitment it resulted in. 99% participated in the game and it helped increase our opening rate tremendously. We will certainly continue to work with gamification”. Simon Agerskov, Marketing Manager Spillehallen.dk.
Marketing Manager Spillehallen.dk