To win great prizes and great discounts - that was the point of entry for SEPHORA’s wheel of fortune, which turned out to be the right decision.
The game ran for three weeks in both Denmark and Sweden. More than 35,000 unique people visited the gamepage.
The game was marketed on Facebook and on SEPHORA’s own website, which resulted in more than 27.000 participants.
Over 20,000 newsletter signups. This means that Sephora can communicate to a larger audience in the future and thus improve their digital marketing.
“We were very pleased with the results that the campaigns gave Sephora. Campaign results have shown that our users and customers want to participate in such activities, we were very pleasantly surprised at the conversion,” Anna Ljungfjärd, Sephora Digital Scandinavia
Sephora Digital Director Scandinavia
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