The collaboration between Sephora and Scratcher resulted in a Wheel of Fortune, where users could play along every day where they would compete about a gift card and win a discount for SEPHORA’s webshop.
20.000 new permissions.

Increase newsletter signups for Sephora by 33%.

27.000 unique participants.

Over 27.000 unique people participated in Sephora's Wheel of Fortune.

An average conversion of 72%.

An average conversion of 72%, which is 50% higher than normal.


To win great prizes and great discounts - that was the point of entry for SEPHORA’s wheel of fortune, which turned out to be the right decision.

Many visitors

The game ran for three weeks in both Denmark and Sweden. More than 35,000 unique people visited the gamepage.

More participants

The game was marketed on Facebook and on SEPHORA’s own website, which resulted in more than 27.000 participants.

New newsletter recipients

Over 20,000 newsletter signups. This means that Sephora can communicate to a larger audience in the future and thus improve their digital marketing.

“We were very pleased with the results that the campaigns gave Sephora. Campaign results have shown that our users and customers want to participate in such activities, we were very pleasantly surprised at the conversion,” Anna Ljungfjärd, Sephora Digital Scandinavia

Anna Ljungfjärd

Sephora Digital Director Scandinavia

Scratcher has developed one of the market's best sales and marketing platforms with proven high performance and conversion rates.

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